Undergraduate Department of Electronic Media
B.Sc (Electronic Media)

Program Overview

The undergraduate program in Electronic Media established in 2002, aims at providing technical excellence and professional training in various disciplines of media. The program focuses on providing students with an in-depth understanding of the audio and visual media, along with strong software backing. The course guides students through the nuances of conceptualization and scripting radio and television programmes, photography, production design, editing, CGI and the use of green matte.

The program is offered in Shift I

Undergraduate Programme in Sciencewith Specialization in Electronic Media

Program Specific Outcomes

Course Outcomes

Faculty Team

Ms. Meenakshi N

Position: Assistant Professor & Head
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA075
Email: meenakshinagarajan.cms@mopvaishnav.ac.in

M.A, M.Phil. (Public Administration) UGC – NET
M.Com, M.Phil.,
M.A. (Mass Communication) – SET
Ph.D pursuing in Mass Communication and Public Administration

Experience

Teaching: 24 years
Research: 7 years

Research

Doctoral Research (Pursuing)

Community Radio for Social Empowerment in rural areas of Kanchipuram and Chengalpet Districts.

Significant Publications

  • N, Meenakshi (2020) published paper on “A study on Listenership pattern of Radio Medium among female youth population with special reference to Chennai region”, Pal arcs Journal of Archaeology of Egypt/Egyptology17(6), ISSN, 1567-214x, pg no 13779-13786 SCOPUS
  • N, Meenakshi (2019) “Study on the Importance of Research in Community Radio Programs” in Think India Journal with ISSN – 0971-1260, pg 13513-13519, Volume 22, Issue 14 , UGC Care Listed
  • N. Meenakshi (2016) “The Study on the Influence of Promotional Tools used In Film Marketing among Youth in Chennai City, International Conference On “Media and Visual Literacy, SRM University, (ISBN: 978 -93-81992-74-6)

Research Awards

Best Research paper Award to N, Meenakshi (2019). presented a paper on Online Radio Advertisements, National Conference on Big Data in Business organized by Anna Adarsh College for Women

Licenses & Certifications

The Complete Digital Marketing Course
Udemy, April 2020

Google Digital Unlocked
The Fundamentals of Digital Marketing, April 2020

Ms. Meenakshi N

Assistant Professor & Head
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA075

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Dr. Preetha R

Position: Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA084
Email: preetharavikumaran.cms@mopvaishnav.ac.in

M.Sc, M.Phil., Ph.D., (UGC – NET)

Experience

Teaching: 11 years
Research: 14 years

Research

Doctoral Research

Study of Personality characteristics and its relation to blogging behaviour among net speakers in South India
Shodhganga Link – http://hdl.handle.net/10603/101792

Significant Publications

  • R, Preetha. (2021). “Art Education in the Digital Era, International Journal of Advance Research, Ideas and Innovations in Technology, Volume 7, Issue 2, 2021 (ISSN: 2454-132X) WOS
  • R, Preetha. (2019). “Study on Cultural Representation of Women in Tamil Films”, International Journal of Communication and Media Studies, Volume 9, Issue 3 (ISSN: 2250-0014) NAAS
  • R, Preetha. (2017). “Women Empowerment and Media literacy: A Study in Kancheepuram District”, International Journal of Research, Culture and Society, Volume 1 Issue 10 (ISSN: 2456-6683), UGC Approved Journal Number: 64291
  • Licenses & Certifications

    The Language of Design and Learning
    California Institute of Arts, February 2021

    Seeing Through Photographs
    Museum of Modern Art, New York, May 2020

    Media Studies Entertainment and Broadcast Media
    Alison, Ireland, May 2020

Dr. Preetha R

Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA084

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Ms. Malarvizhi S

Position: Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA201
Email: malarvizhishankaran.cms@mopvaishnav.ac.in

D.F.TECH., M.A., (SLET)

Experience

Teaching: 18 years
Research: 2 years

Significant Publication:

Ms. Malarvizhi & Dr. Sandhya Rajasekhar (2020) Cinematic Representation of Native Culture and Identity in Tamil Films: An Analysis of Selected Movies of Director Seenu Ramasamy. Global Media Journal-Indian Edition; Volume 12, Issue 2; December 2020.ISSN:2249-5835 (UGC CARE Listed)

Ms. Malarvizhi S

Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA201

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Ms. Suguna K

Position: Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA241
Email: sugunak.cms@mopvaishnav.ac.in

M.A, M.Phil (UGC – NET)

Experience

Teaching Experience : 10years
Industry Experience : 1.5 years

Research

M.Phil Research
Thesis Publication
SHE IN HER MEDIA :REPRESENTATIONS OF WOMEN BY WOMEN DIRECTORS ,The journal of media studies , Volume -2, issue -2, ISSN-22493263

Significant Publications

  • STREET PLAY- AN ALTERNATIVE APPROACH , Media ethics and social responsibility (book) , edited by Dr.Francis Arackal, ISBN 978-81-7086-697-8
  • IRAIVI – AN ANODYNE NARRATIVE, FEMINIST APPROACH, The Journal Of Humanities and Social science ,Volume9: Issue 1 January –March 2018
  • MEDIA EXPOSURE ON SEXUAL CRIMES AGAINST WOMEN AND ITS IMPACT at ICAN’ 2020 ( First Author Ms Suguna )
  • YOU TUBE AS AN ALTERNATIVE MEDIUM: STUDY ON WOMEN YOU TUBERS at ICAN’ 2020 (co-author Ms suguna)
  • Online Medium as an ICT tool for Women Empowerment – Study among women in Chennai – ISBN number for reference : 978-81-951098-1-4

Research Awards

Best paper presentation award Best paper presentation award for the research paper titled “ Media exposure on Sexual crimes against women and its impact” at ICAN’ 2020
Best paper presentation award for the research paper titled “ Youtube as an alternative platform: study on women you tubers ” at ICAN’ 2020

Certifications

  • Media content production on multiple platforms( NPTEL)
  • Feminism concepts and theories ( NPTEL)
  • Media culture and society ( Allyson)

Short term course

(Bichithra Pathshala, West Bengal)

  • Cinema in the class room Part I
  • Cinema in the class room Part II

Ms. Suguna K

Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPA241

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Mr. Kamal Jit Singh

Position: Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPB012
Email: kamaljithsingh.cms@mopvaishnav.ac.in

M.A. Visual Effects & Animation

Experience

Teaching: 19 years

Licences & Certificates

2d graphic and Animation
Feb 1997 (Vector Institute of Visual Arts)

3d Studio Max – Multimedia Training
March 1998 (Autodesk Training Centre – TACT)

Certification in 3d Animation – Alias Maya
Jan 2006 (MUV Institute of Digital Arts)

Mr. Kamal Jit Singh

Assistant Professor
Undergraduate Department of Electronic Media
Faculty Unique ID - MOPB012

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