Undergraduate Department of Business Administration
(BBA)

Program Overview

The Undergraduate Department of Business Administration established in 1992 equips students with the basics of managerial knowledge which is imparted through a mix of technology – enabled pedagogical tools. The program is structured to imbibe the required conceptual, analytical, technical, entrepreneurial and human relation skills to students to be an effective and ethical management professional. The program also nurtures students with professional competence to do higher studies, research and provides a platform for continuous growth and development.

The program is offered in Shift I and Shift II

Program Specific Outcomes

Course Outcomes

Faculty Team

Shift I

Dr. Archna Prasad

Position: Dean – Students
Associate Professor & Head
Undergraduate Department of Business Administration (Shift - I)
Email: archnaprasad.mgmt@mopvaishnav.ac.in

M.Com, M.B.A, Ph.D (Commerce), SLET (Commerce), UGC- NET (Management)
Licentiate Member ICSI (Li. C.S)

Experience

Teaching: 21 years
Research: 14 years

Research

‘A study on Employability skills of students of Arts and Science Colleges in the University of Madras area’.
Shodhganga citation link: http://hdl.handle.net/10603/272730

Significant Publications

  • Archna Prasad & Aditi A Samant (2020). A Study on Green Practices Adopted by Small Retailers in Chennai. TEST Engineering and Management, Volume No. 83, March – April 2020, ISSN: 0193 – 4120, Page No. 1812 – 1818, SCOPUS
  • Archna Prasad, Darsha Lodha and Roma V.S (2018). Organisational commitment – A study with reference to millennial workers in IT & ITES companies in Chennai, Emperor International Journal of Finance and Management Research (EIJFMR), ISSN 2395 – 5929, Volume IV, special issue IV, March 2018, Page No. 643-652, UGC Approval Journal No: 45308
  • Prasad, Archna and R, Krithika and Gudimetla, Susshruthi, (2019) A Study of Digital Shopping Behaviour of Women with Respect to Beauty and Personal Care Products (January 5, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success, available at SSRN: https://ssrn.com/abstract=3307014 or http://dx.doi.org/10.2139/ssrn.3307014

Awards

Best Manager Award in the 7th MMA Competition for Tomorrow’s Managers (2002) organised by Madras Management Association.

Certifications

  • Body Language: Key to Professional Success
    NPTEL – AICTE
    Faculty Development Programme & Online certification
    July – August 2019 (4 weeks)
  • World-Class HR: 21st Century Talent Management
    Udemy -Online course
    April 2020

Dr. Archna Prasad

Dean – Students
Associate Professor & Head
Undergraduate Department of Business Administration (Shift - I)

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Ms. Sangeetha Manoj

Position: Assistant Professor
Undergraduate Department of Business Administration
Email: sangeethamanoj.mgmt@mopvaishnav.ac.in

B.Com, MBA,SLET(Management)

Experience

Teaching: 22 years
Research: 6 years

Research

Significant Publications

  • Manoj, Sangeetha and H. Nankani ,Henna (2018)An empirical study on need analysis and consumer buying behaviour of Energy drink among the consumers of Chennai, Emperor International Journal of Finance and Management Research(ISSN2395-5929)UGC listed journal No. 45308
  • Manoj, Sangeetha and Dr. R. Sundari (2020), “Catch Them Young” : Role of Educational Institutions in Community Development- A Descriptive Study on the Perception of College Students in Chennai, International Journal of Advanced Science and Technology ISSN: 2005-4238 Vol. 29, No 4, pp.1273- 1286 (Scopus Indexed)
  • Book chapter titled-A comparative analysis(city-wise) on the impact of ban on single use plastics and a descriptive study on the plastic usage patterns of Indian businesses and households with specific reference to Chennai-  Research Tome-A compendium of Research articles in Engineering and Management (ISBN-978-93-89515-20-6)

Certification

  • Body Language: Key to Professional Success
    NPTEL – AICTE
    Faculty Development Programme & Online certification
    July – August 2019)
  • World-Class HR: 21st Century Talent Management
    Udemy – Online course
    April 2020

Ms. Sangeetha Manoj

Assistant Professor
Undergraduate Department of Business Administration

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Ms. Aditi A Samant

Position: Assistant Professor
Undergraduate Department of Business Administration
Email: aditiarunsamant.mgmt@mopvaishnav.ac.in

MBA, M.A. (HR), (UGC -NET)

Experience

Teaching: 11 years

Research

Significant Publications:

  • Aditi A Samant, Kushali Punmia and Mehak Mahipal(2018). A study on Consumers’ Perception on the Marketing Strategies Adopted by the Unorganised Retailers in Chennai. Emperor International Journal of Finance and Management Research. (ISSN 2395 – 5929 Page No. 608-616)(UGC Journal No: 45308)
  • Archna Prasad & Aditi A Samant (2020). A Study on Green Practices Adopted by Small Retailers in Chennai. International Journal of TEST Engineering and Management. Volume No. 83 (ISSN: 0193 – 4120 Page No. 1812 – 1818) (SCOPUS)

Research Awards:

Best Paper Award

  • Archna Prasad & Aditi A Samant. A Study on Green Practices Adopted by Small Retailers in Chennai. Paper presented at the National Summit–The Future Is Here, M.O.P. Vaishnav College during February2020

Licenses & Certifications

  • Body Language: Key to Professional Success
    NPTEL – AICTE
    Faculty Development Programme
    July – August 2019
  • Agile Crash Course: Agile Project Management; Agile Delivery
    Udemy
    April 2020
  • Microsoft Excel 2013 – Be the Excel master!!
    Udemy
    May 2020

Ms. Aditi A Samant

Assistant Professor
Undergraduate Department of Business Administration

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Ms. Alamelu C

Position: Assistant Professor
Undergraduate Department of Business Administration
Email: alameluc.com@mopvaishnav.ac.in

BE (CS)., MBA., MPhil., MSc (IT)., (SET – Management)

Experience

Teaching: 11 years

Research

Significant Publications

  • C, Alamelu (2017). Exploring the Relationship between Knowledge Management and Leadership Behaviour Changing Global Economic Scenario – Strategies for Business Sustainability, (ISBN-13:978-81-8209-423-9) Pg 42 – 45.
  • C, Alamelu (2020). Building Smart Cities using Blockchain Technology. Our Heritage Journal, (ISSN: 0474-9030 , Vol-68-Issue-30-February-2020. )(UGC Care )
  • C,Alamelu (2020). Transforming the Era of Digital Marketing With Artificial Intelligence. Journal of Information and Computational Science. (ISSN: 1548-7741) Volume 10, Issue 2, February 2020. (UGC CARE),

Research Awards

Best Paper Award

C, Alamelu (2020). A comparative study on the Economic Growth in the Pharma Sector among the major Nations during the time of Covid-19. Paper presented at the International E-Conference on Advances in Information Technology, Business Management and E-Commerce organised by Quaide Milleth College for Women, Chennai on 4th & 5th July 2020.

Certifications

  • Agile Crash Course: Agile Project Management; Agile Delivery
    Udemy 2020
  • The Fundamentals of Digital Marketing
    2020
    Google
  • HR Analytics
    Madras Management Association

Ms. Alamelu C

Assistant Professor
Undergraduate Department of Business Administration

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Shift II

Dr. Vijayalakshmi M

Position: Associate Professor & Head
Undergraduate Department of Business Administration
Email: vijayalakshmim.mgmt@mopvaishnav.ac.in

M.B.A., Ph.D., (UGC NET)

Experience

Teaching: 18 years
Research: 11 years

Research

Doctoral Research

“Cross Cultural Management practices”- A Study with Special reference to IT&ITES Companies in Chennai,
Shodhganga link- http://shodhganga.inflibnet.ac.in:8080/jspui/handle/10603/225603

Significant Publications

  • Vijayalakshmi. M has Co-Authored & Published book on Industrial & Labour laws publisher I.K.International Publishing House Pvt. Ltd. New Delhi ISBN NO 978-93-85909-85-6 (2017)
  • Vijayalakshmi.M (2019) A Comparative study on factors affecting organizational citizenship behavior of different sectors with special reference to Chennai, SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3323846
  • Vijayalakshmi.M (2021) An Empirical Study On “Employer Branding – A Strategic Approach to Attract And Retain Competent Employee” With Special Reference To Employee Of Private Academic Institutions. Wesleyan Journal of Research- An International Research Journal. Volume No. 14 No.1(IV): 2021 ISSN: 0975-1386. UGC Care List,

Certification

  • Global Business: Cultural & Behavioral Norms
    Illumeo Learning, Arlyne Diamond (Illumeo) April 2020
  • IBM SPSS AMOS Foundation Course:
    SEM scratch to Advanced
    Scholarsight Learning April 2020

Dr. Vijayalakshmi M

Associate Professor & Head
Undergraduate Department of Business Administration

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Ms. Krupa N

Position: Assistant Professor
Undergraduate Department of Business Administration
Email: Krupan.mgmt@mopvaishnav.ac.in

M.Com., MBA.,(UGC –NET)

Experience

Teaching: 8 years
Research: 1 year

Research

Significant Publications

  • Krupa.N (2020) “Creating a Positive Organisational Environment for Building Employee Resilience”. Our Heritage ISSN No-2347-6648. UGC CARE LIST
  • Krupa.N (2020) “Emerging Role of Big Data in Indian Economy. ISSN – 0474-9030 Parishodh journal UGC CARE LIST
  • Krupa.N (2019) “Application of Artificial Intelligence in Business operations” Syndicate Journal of Management Volume-19 ISSN 2278-8247.

Ms. Krupa N

Assistant Professor
Undergraduate Department of Business Administration

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Ms. Sindu Bharathi S K

Position: Assistant Professor
Undergraduate Department of Business Administration (Shift-II)
Email: sindubharathisk.mgmt@mopvaishnav.ac.in

B.Sc, MBA (HR)

Experience

Teaching 3 Months
Industry 3.5 Years

Certifications

Strategic Human Resource
Online Course by LinkedIn | Certificate No: AQJPe58W8yihziGuPIMyu_UWNs6a

Human Resource and Digital Transformation
Online Course by LinkedIn | Certificate No: AQjv9_9u5CZi7P9jsmsdyvzlwd_y

Human Resource as Business Partner
Online Course by LinkedIn | Certificate No: AQMqV_FVJtSvQ7AQV4I6bJIn4D4H

Ms. Sindu Bharathi S K

Assistant Professor
Undergraduate Department of Business Administration (Shift-II)

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