The Undergraduate Program in Commerce (Marketing Management) established in 2005 offers a comprehensive marketing program that trains students to apply cutting-edge marketing techniques and transferable skills that is required in the age of digital transformations. The program provides a holistic orientation of emerging marketing trends with the practical skills required to analyse consumer data, create marketing campaigns, develop digital / social media content and make successful marketing decisions. It equips students to be innovative, technically competent and think critically through experiential and student centric teaching approach.
The program is offered in Shift II
For PO, PSO & CO – Click here