Undergraduate Department of Commerce

B.Com (MM)

Program Overview

The Undergraduate Department of Commerce (Marketing Management) established in 2005 offers a comprehensive marketing program that trains students to apply cutting-edge marketing techniques and transferable skills that is required in the age of digital transformations. The program provides a holistic orientation of emerging marketing trends with the practical skills required to analyse consumer data, create marketing campaigns, develop digital / social media content and make successful marketing decisions. It equips students to be innovative, technically competent and think critically through experiential and student centric teaching approach.

The program is offered in Shift II

Under Graduate Program in Commerce with specialization in Marketing Management

Program Specific Outcomes

Course Outcomes

Effective for the batch of students admitted from the 2018 – 19 academic year onwards

Faculty Team

Dr. Nisha U

Position: Associate Professor & Head
Undergraduate Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA056
Email: nishau.com@mopvaishnav.ac.in

M.Com., MBA., Ph.D., (UGC – NET)

Experience

Teaching Experience: 12 years
Research Experience: 11 years

Research

Doctoral Research

Relationship Among Mall Culture, Mall Preference And Consumer Decision Making Styles With Reference To Shopping Malls In Chennai
Shodhganga Link – http://hdl.handle.net/10603/191429

Significant Publications

    • U, Nisha. (2019). An Empirical Exploration of Consumer Buying Behavior in the Age of Luxury Branding – With Special Reference to the Chennai Retail Market. International Journal of Recent Technology and Engineering, 8(3S2), 44 – 5. (ISSN: 2277-3878)(SCOPUS)
    • U, Nisha. (2019). Green Infrastructure as a driver for socio economic development- Empirical evidences from India with special focus on Environmental Degradation. Think India Journal. (ISSN: 0971-1260) (UGC CARE LIST D)
    • D, Uthira & U, Nisha (2020). Public Perception Of Direct Benefit Transfers – Empirical Evidences From India Using Situational Technology Acceptance Model. Journal of Xidian University, 14(4). (ISSN No:1001-2400) (SCOPUS)

Research Awards

Best Research paper Award

      • U, Nisha & Mouli, Srividhya. (2018). Transactional to Transformational Leadership – A Conceptual Analysis. International Journal of Human Resource Management and Research. (ISSN : 2249-6874) (UGC Journal No: 63170)

Best Paper Award

U, Nisha & Preethi, Kamatchi. (2019). Collaborative Robots and Analog Humans – Issues & Challenges in creating Human Centric Workplaces for Industry 5.0. Paper presented at the National Summit – The Future Is Here, Hosted by the Department of Commerce Paper and Published as a Chapter in Advances in Humanities and Social Science Research in April 2021 (ISBN : 978-93-88901-18-5)

Licenses & Certifications

An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School, Denmark | Coursera
June 2020

Digital Advertising Strategy (4 Course Specialization)
University of Colorado Boulder, United States of America | Coursera
July 2020

Sports Marketing
Deakin University, Australia & Rajasthan Royals, India
December 2020

Dr. Nisha U

Associate Professor & Head
Undergraduate Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA056

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Ms. Nisha M

Position: Assistant Professor
Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA069
Email: nisham.com@mopvaishnav.ac.in

M.Com., M.Phil., (TN – SET)

Experience

Teaching Experience : 9 years
Research Experience : 2 years

Research

Significant Publications

    • M, Nisha. (2020). Impact of Social Media Marketing on Rural People with special reference to Koonimedu Village. Studies in Indian Place Names. (ISSN: 2394-3114)
      (UGC CARE LIST 1)
    • M, Nisha. (2020). Rural Consumer Behaviour towards Fast Moving Consumer Goods in Tamil Nadu. Alochana Chakra Journal, Volume IX, Issue V. (ISSN: 2231-3990)(UGC CARE LIST 1)
    • U, Nisha & M, Nisha. (2019). A study on consumer preferences regarding restaurants, food delivery apps and home cooking. Journal of Management Research and Analysis (JMRA). (ISSN 2394-2770)(UGC Care Journal No: 63796)

Licenses & Certifications

Launch your Startup Entrepreneur Business
Udemy
April 2020

How to write a successful research paper
Udemy
April 2020

Writing Case Studies, Project Preparation and Funding of Research Projects
Department of Commerce University of Madras & Indian Academic Researchers Association, Tiruchirappali
May 2020

Ms. Nisha M

Assistant Professor
Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA069

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CMA. Vaishnavi C S D

Position: Assistant Professor
Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA206
Email: vaishnavicsd.com@mopvaishnav.ac.in

ACMA., M.Com., UGC – NET , TN -SET

Experience

Teaching: 3years

Research

C.S.D, Vaishnavi & Nandhini C (2020). Impact of Emotional Intelligence on Job Performance with Special Reference to Automobile Industry. Test Engineering and Management (VOL 83 APRIL 2020) (ISSN 0193-4120) (Scopus Indexed Journal)

Licenses & Certifications

Financial Institutions and Markets
NPTEL through IIT Kharagpur
April 2019

Research Ethics
UGC through INFLIBNET Centre
October 2019

Student Psychology
The National Institute of Technical Teachers Training and Research (NITTTR)
May 2020

CMA. Vaishnavi C S D

Assistant Professor
Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA206

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Dr. Kamatchi Preethi V

Position: Assistant Professor
Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA239
Email: kamatchipreethiv.com@mopvaishnav.ac.in

M.Com., MBA., M.Phil., PhD

Experience

Teaching Experience – 10 Months
Research Experience – 4 Years

Research

Doctoral Research – A Study on Influencer Marketing and Consumer’s Purchase Intention

Significant Publications

  • Kamatchi Preethi V & D.S. Selvakumar (2019). Technology adoption with respect to various Brands of Smartphones in International Journal of Innovative Technology and Exploring Engineering. ISSN:2278 3075, Volume– 9, Issue -1, November 2019. (Pg: 1822-1826) – SCOPUS INDEXED
  • Kamatchi Preethi V & D.S. Selvakumar (2019). The impact of the Hindi language over English language in Online Shopping with respect to Vellore Institute of Technology, Vellore in International Journal of Recent Technology and Engineering. ISSN: 2277-3878, Volume-8, Issue-4, November 2019. (Pg: 2700-2703) -SCOPUS INDEXED
  • Kamatchi Preethi V (2019) A Study on the Perception of the consumers on Social Media Marketing & Brand Image at Avant-Grade 2019, Multidisciplinary International Conference, Seshadripuram First Grade College, Bengaluru, on 18th May 2019 and published in UGC approved journal – Online International Interdisciplinary Research Journal – An International Multidisciplinary Refereed Journal, Volume-9, May – 2019 Special Issue (01), ISSN:2249- 9598.

Best Paper Award

U, Nisha & Preethi, Kamatchi. (2019). Collaborative Robots and Analog Humans – Issues & Challenges in creating Human Centric Workplaces for Industry 5.0. Paper presented at the National Summit – The Future Is Here, Hosted by the Department of Commerce Paper and Published as a Chapter in Advances in Humanities and Social Science Research in April 2021 (ISBN: 978-93-88901-18-5)

Best Research Special Mention

Kamatchi Preethi V (2019) A Study on the Perception of the consumers on Social Media Marketing & Brand Image at Avant-Grade 2019, Multidisciplinary International Conference, Seshadripuram First Grade College, Bengaluru, on 18th May 2019 and published in UGC approved journal – Online International Interdisciplinary Research Journal – An International Multidisciplinary Refereed Journal, Volume-9, May – 2019 Special Issue (01), ISSN:2249- 9598.

Licenses & Certifications

  • Marketing in a Digital World – University of Illinois at Urbana-Champaign| Coursera EV9PHYKD88E4
  • Digital Marketing Analytics in Practice – University of Illinois at Urbana-Champaign| Coursera VG476A5WQSRE
  • Digital Media and Marketing Strategies – University of Illinois at Urbana-Champaign| Coursera PSXVAXDWNMB4

Dr. Kamatchi Preethi V

Assistant Professor
Department of Commerce (Marketing Management)
Faculty Unique ID - MOPA239

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