Undergraduate Department of Visual Communication
(B.Sc Visual Communication)
The Undergraduate Department of Visual Communication established in the year 1999 offers an exclusive combination of learner centric-pedagogy, contemporary curriculum, high-end infrastructure, first-hand industry exposure and a creative working atmosphere. The program is framed with multi-cultural perspectives and delivers comprehensive media knowledge to conceptualize, produce and design media content suitable for the contemporary global media environment. It equips students to apply the fundamentals of various media formats, creative skills and technical competence in media production.
The program is offered in Shift I
Program Specific Outcomes
M.A., M.Phil., Ph.D., (UGC- NET)., M.A., (SET)
Teaching: 18 years
Research: 28 years
Doctoral Research – Organisational culture, motivation and performance of workers in an industry – a sociological study.
Shodhganga Link – http://hdl.handle.net/10603/91426
- Jaishree S., Rajasekhar Sandhya and Makesh Deepa. (2021). Assessing Media Literacy Levels among Audience in Seeking and Processing Health Information during the COVID -19 Pandemic. Media Watch Volume XII |Number I |ISSN 0976-0911 | January 2021| SCOPUS
- Jaishree S. and Sudha Krishnakumar (2020). The Rhetoric and Reality of Women in the Unorganized Sector – A Study on Housemaids in Chennai. Studies in Indian Place Names Issue 3| Volume 40| February 2020| 2394-3114 | UGC CARE LIST
- Jaishree S. and Rajasekhar Sandhya (2020). An Exploratory Study on Internet Use and its Application by Underprivileged School Girls. Indian Journal of Educational Technology Volume 2| Issue:1|January 2020| ISSN 2581-8325 | CIET/ NCERT|UGC
Research Award – UGC Project
Dr. S. Jaishree and Dr. Sandhya Rajasekhar were awarded research project titled, Digital literacy and underprivileged girls: a study of access, competency, application and outcomes by UGC –UPE University with Potential for Excellence Project Focus Area – 2, University of Mysore (June-November 2017).
Licenses & Certifications
Elements of Visual Representation,
Sep – Nov, 2020
IIT Kanpur, NPTEL,.
M.A., P.G.D.HRM, SET
Teaching: 9 years
Research: 2 years
Ms. Aarthi Jayaram, Ms. Arpita Maitra, Ms. Sathyabama Oppili and Ms. Vidya Padmanabhan (2018) Analysis of the Role and Impact of Social Media Engineering on Jallikattu In Tamil Nadu. Research Journal of Humanities and Social Sciences. (ISSN: 0975-6795)
Licenses & Certifications
Indian Institute of Management, Bangalore,
M.A., M.Phil., Ph.D., (UGC – NET)
Teaching: 5 years
Research: 7 years
Pregnancy Apps Usage Amongst Smartphone Users: An Empirical Investigation into Acceptance, Use and Expectancy Values.
A Study of ‘Web Presence of Indian Parliamentarians’ (2009 – 14)
Rani D (2020), Do pregnant women using smartphones care about their privacy? An exploration of pattern of privacy amongst pregnant women using smartphones. International Journal of Information Communication Technologies and Human Development, Volume 12, Issue 4, December 2020, (ISSN – 1935-5661). (UGC Journal Number: 178 under Sciences)
Awarded First Prize in Oral Presentation for the Paper presented in SYMHEALTH 2017, International Conference on ‘Healthcare in a Globalising World’, Symbiosis Institute of Health Sciences, Symbiosis International University, Pune, Maharashtra (May 2017).
Licenses and Certifications
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences.
University of New South Wales
BFA (PAINTING), MFA (PAINTING)
Teaching: 10 Years