Institution Distinctiveness

 M.O.P. SWABHIMAAN

M.O.P. Vaishnav College continuously works towards building a conducive entrepreneurial ecosystem for women entrepreneurs. The College aims at creating job providers rather than job seekers through a structured entrepreneurship development programme. The Entrepreneur Start-up Pitch Fest and Business-on-Campus, apart from skill-based workshops, help in moulding the student entrepreneurs.

The thrust on entrepreneurship is a natural outcome of the ‘Panchsheel’ or 5-‘I’ principle that guides all student programmes at M.O.P. Vaishnav. The process to generate the desired outcome can best be described through the following five actions:

Impact

Pedagogy (through faculty, guest lectures, and other academic and non-academic exposure) creates an impact on the student.

Imagine

This kindles her imagination and she develops a problem-solving mindset.

Ideate

Her creativity is stimulated, and, often through brainstorming with faculty guides and peers, ideas are generated.

Imbibe

Lessons from practitioners and gurus are imbibed, and the student is motivated to strike her own path.

Inspire

In turn, she inspires her peers and others to similarly craft their destiny.

The entrepreneurial support program of M.O.P. Vaishnav is structured to help students imbibe the required conceptual, analytical, technical, entrepreneurial and human relations skills to become effective and ethical entrepreneurs.

An evaluation of multi-stakeholder interventions in the women entrepreneurship ecosystem nation-wide will reveal that while NGOs, philanthropic investments, and businesses have combined their resources to work collaboratively, a lot still remains to be achieved. Access to government schemes such as MUDRA, Pradhan Mantri Rozgar Yojana, Startup India Programme, Skill India, Udhyam Sakhi Portal for Women Entrepreneurs, and the Women Entrepreneurship Platform by Niti Aayog, remains a huge concern due to lack of awareness or understanding of the benefits at the grassroots—especially for rural women entrepreneurs. Taking on the role of evangelists for entrepreneurship, M.O.P. also conducts awareness programmes and skill development programmes for women in semiurban and rural communities.

Entrepreneurship Development Cell

The Entrepreneurship Development cell of M.O.P. Vaishnav College is the nerve centre of all activities that pertain to creating entrepreneurial system and culture among the students. It acts as an institutional mechanism for providing various services including guest lectures, workshops and seminars on entrepreneurship, training programmes for budding entrepreneurs, arranging for field visits, panel discussions, open fora and research work. It also generates many opportunities for students of the college to have hands-on training and experience in business and promotes and nurtures business ventures taken up by students. The Ministry of Entrepreneurship Development of the college functions as an E-cell that is active throughout the year, conducting various activities like E-week celebrations, B-plan Competitions and M.O.P. Bazaar.

M.O.P. Bazaar

The Ministry of Entrepreneurship Development – one of the eight ministries of M.O.P. Sansad, or the student council – organises the annual student-run M.O.P. Bazaar. It is a platform for students to showcase their entrepreneurial skills, wherein students and alumnae of the college come together in teams to run their businesses for two days. The Bazaar is open to the public and generally sees a footfall of over 10,000 visitors.
In order to add an extra element of fun, the Bazaar is structured in the form of streets, each having a unique name, holding around 100 stalls run by around 300 students and alumnae. A plethora of products ranging from art pieces, handicrafts, cosmetics, garments and footwear and food delicacies and sold at the Bazaar. The exercise serves as an end-to-end workshop for students in all aspects of business including market research, strategy, capital-raising, budgeting, inventory management, book-keeping, marketing and people management.

Ignite

The Entrepreneurship Development cell of M.O.P. Vaishnav College is the nerve centre of all activities that pertain to creating entrepreneurial system and culture among the students. It acts as an institutional mechanism for providing various services including guest lectures, workshops and seminars on entrepreneurship, training programmes for budding entrepreneurs, arranging for field visits, panel discussions, open fora and research work. It also generates many opportunities for students of the college to have hands-on training and experience in business and promotes and nurtures business ventures taken up by students. The Ministry of Entrepreneurship Development of the college functions as an E-cell that is active throughout the year, conducting various activities like E-week celebrations, B-plan Competitions and M.O.P. Bazaar.

Incubation Centre

The Incubation Centre, launched in 2019, trains students in idea generation and business plan preparation. The Incubation Centre encourages and handholds budding student and alumna entrepreneurs. Business-on-Campus practice school initiatives are conducted as a part of incubation on campus. Beyond Breads (Bakery), Impressionz (Stationery) and Akriti (Model Joint Stock Company) are businesses that have been incubated and operated on campus.

The registered students of the Incubation Centre are provided with one-to-one mentoring as they begin their entrepreneurship journey. A total of 11 students with eight business proposals have registered with the Incubation Center

B-Plan Competitions

The management studies programmes every year conduct business plan competitions for students – both within the college and at the inter-collegiate level. With veteran business leaders as judges and mentors, participants receive thorough feedback on every step of their plans, thus helping them hone their entrepreneurial skills. M.O.P. MBA students have also emerged winners several years in a row, winning cash prizes, at the B-Plan competition organized by the Madras Management Association.

Practice School

Every year, all students of Management Studies programmes and Commerce set up day-long pop-up businesses that help them get a flavour of entrepreneurship, from conceptualization, through marketing, financial planning and operations.

Entrepreneurship Outreach

2019-20 saw the launch of ‘Thozhil Seyyalaam Thozhi,’ an initiative to upskill women in suburban and rural areas to enable self-determination and income generation. The various Departments of the College extended the initiative in unique ways, such as the imparting of skill training to 100 rural women in Thiruverkadu village to cultivate entrepreneurship skills such as agarbatti- and jewellery-making.

The college thus creates an ecosystem that brings about the transformation of the way women are perceived in society. Boosting women entrepreneurship cannot be achieved easily, be it in the home where family plays an extremely pivotal role in the development of women, or with the initiatives of the government that prioritises the agenda of empowerment. We must keep working tirelessly for all women across India, providing them with equal opportunities to make a living, develop a sense of self-worth, improve their financial and social standing, and assert their independence.