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B.Sc. Electronic Media

With a wide range of theoretical and practical subjects, the M.A. Communication course aims to create competent and competitive media professionals, academics and research scholars. This broad based course offers an in-depth study into the nuances of Journalism in the Print, Broadcast and New Media; and of media related industries like Advertising, Photography, Film, Public Relations and Corporate Communications thereby providing an unique opportunity to step into any field of their choice.

The Department of Electronic Media is one, closest to the media industry. Established in 2003, it aims at providing technical knowledge – theoretical and practical, of various disciplines of media. The focus is on providing students with an in-depth understanding of the audio and video media, along with strong software backing. The course guides students through the nuances of conceptualization and scripting radio and television programmes, photography, production design, editing, CGI and the use of green matte.

The Department believes in creating media professionals with maximum hands-on and practical experiences. Apart from the intense theoretical knowledge on the format, style and form of a programme (audio/ video), the students also engage in numerous seminars, workshops, field visits and are encouraged to take up internships to understand the real deal of the industry. The students get a chance to implement their theoretical knowledge by creating shows for the community radio station MOP CRS 107.8FM, scripting, directing and editing short films and documentaries, and enhancing their productions through animation and CGI.

The course has kept itself abreast of the changing market environment and market demands. The department is managed by highly-qualified and experienced faculty with world-class infrastructural support to help create a dynamic educational network where professionalism is instilled. The syllabus is exhaustive and current. It has been designed to suffice industry expectations. Through this course, a student not only learns the process of production in great detail but is also made aware of the ethics and responsibilities of the industry.

The various subjects offered through this course are facilitated using several workshops conducted by media professionals from the industry to provide students with insights and expertise. Few notable mentions of the workshops conducted include,

  • Ad filmmaking by Mr. Praveen Kumar
  • Digital photographic techniques by Ms. Mayuri Naguleswaran
  • Radio production techniques by Mr. Thiyagarajan
  • Theatre workshop by Mr. Karthik Krishnakumar
  • Video Jockeying by Mr.Erode Mahesh
  • News anchoring by Mr. Karthigaichelvam
  • Art of set designing by Ms.Shanmathi
  • Dubbing techniques by Ms.Manasi
  • Comedy script writing by Mr.Jagan Krishnan

Apart from workshops, Department also organizes Guest Lectures for students that vary from discussing the current trends in FM industry by Mr.K.Karunanidhi to deconstructing the legend Balachandar’s work through Thillu Mullu by Mr.Abhishek Raja.
Department of Electronic Media prides itself on hosting the MOP Model United Nations, a simulation of United Nations, where student-delegates across the country participate to debate and discuss world issues of global concern.

The Montage Club of the Department, also conducts Intramural Competitions for the students to make learning more engaging and to induce the spirit of sportsmanship.
The various subjects offered through this course include

  • Development of Electronic Media
  • Audiography
  • Understanding Visual Media
  • Radio Production
  • 2D- Graphics
  • Basics of Production Design
  • Photography
  • Television Production
  • Media, Culture and Society
  • Visual Sociology
  • Videography
  • Broadcast Law and Ethics
  • Scriptwriting for Electronic Media
  • Interactive Multimedia
  • Media Anchoring
  • Media Aesthetics
  • 3D Basics and Special Effects
  • Video editing
  • Ad Production
  • Film Studies
  • Media Management
  • Appreciation and Analytical Study of Media

The scope of this course is highly varied. The course structure and curriculum prepares the student to enter and grow in the media industry as

  • Cinematographer
  • Editor
  • Producer/Directors
  • Set Designers
  • Content Developers
  • Animation Artists
  • Illustrators
  • Script Writers
  • Jingle Artist
  • Sound Engineers
  • RJ’s / Anchor

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