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Faculty Directory

Faculty Directory

Ms. Aarthi Jayaram

Position: Assistant Professor
Department of Communication and Media Studies,
B.Sc Visual Communication
Faculty Unique ID - MOPA078

Email: aarthijayaram.cms@mopvc.edu.in

M.A., P.G.D.HRM, SET

Experience

Teaching: 11 years
Research: 4 years

Research

Significant Publications

Aarthi Jayaram, Arpita Maitra, Sathyabama Oppili and Vidya Padmanabhan (2018) Analysis of the Role and Impact of Social Media Engineering on Jallikattu In Tamil Nadu. Research Journal of Humanities and Social Sciences. (ISSN: 0975-6795)
Aarthi Jayaram, Vidya Padmanabhan (2022), Health Drink Brands during a Health Crisis – A study of Brand Preferences and Brand Expectations in times of COVID – 19 Pandemic. Journal of Oriental Institute. (ISSN:0030-5324)

Licenses & Certifications

Brand Management
April 2020
Indian Institute of Management, Bangalore, Swayam.

Ms. Aarthi Jayaram

Assistant Professor
Department of Communication and Media Studies,
B.Sc Visual Communication
Faculty Unique ID - MOPA078

Read More

Ms Afia M

Position: Assistant Professor,
Department of Commerce,
B.Com Marketing Management
Faculty Unique ID - MOPA280

Email: afiam.com@mopvaishnav.ac.in

M.Com., UGC-NET

Experience

Teaching: 1 year

Awards and Recognitions

Best Research Paper Award in the International Conference on Circular Economy- A frontier to Sustainability, PG and Research Department of Commerce, January 2023.

Ms Afia M

Assistant Professor,
Department of Commerce,
B.Com Marketing Management
Faculty Unique ID - MOPA280

M.Com., UGC-NET Experience Teaching: 1 year Awards and Recognitions Best...

Ms. Alamelu C

Position: Assistant Professor
Department of Management Studies
Business Administration - Shift I
Faculty Unique ID - MOPA216

Email: alameluc.mgmt@mopvaishnav.ac.in

BE (CS)., MBA., MPhil., MSc (IT)., (SET – Management)

Experience

Teaching: 13 Years

Research

Significant Publications

C,Alamelu (2023). A qualitative study on the user perception and experience on the usage of mobile health applications and fitness watches amongst the people of Chennai. Humanities and Social Science Studies. ( ISSN: 2319-829X) (UGC CARE GROUP II JOURNAL), Volume 12, Issue 1, No 4, January – June :2023
C,Alamelu (2023). A study on the entrepreneurship ecosystem in educational institutions and its impact on entrepreneurship drive of students. (ISBN Journal)
C,Alamelu (2022). An Analysis on the influence of Social Media Applications – Like Instagram, Whatsapp and Facebook on the impact of online business , Journal of the Oriental Institute, The Maharaja Sayajirao University of Baroda , Vadodara. (UGC CARE GROUP II JOURNAL) Vol.71 Issue 01, No 14, 2022. (ISSN : 0030-5324).
C,Alamelu (2020). Transforming the Era of Digital Marketing With Artificial Intelligence. Journal of Information and Computational Science. (ISSN: 1548-7741) (UGC CARE GROUP II JOURNAL), Volume 10, Issue 2, February 2020.

Research Awards

Best Paper Award

C, Alamelu (2020). A comparative study on the Economic Growth in the Pharma Sector among the major Nations during the time of Covid-19. Paper presented at the International E-Conference on Advances in Information Technology , Business Management and E-Commerce organised by Quaide Milleth College for Women, Chennai on 4th & 5th July 2020.
C,Alamelu (2021). A study on the effectiveness of E-Portals in seeking Jobs from Job Seekers perspective on the people of Chennai, Tamilnadu. Paper presented at the International Virtual Conference on Unlocking the Potential of Post-Covid digital Transformations in Management on 30th July 2021 organised by SVKM’s Usha Pravin Gandhi College of Arts, Science & Commerce Mumbai – 400 056.

Certifications

Agile Crash Course: Agile Project Management; Agile Delivery
Udemy

The Fundamentals of Digital Marketing
Google

HR Analytics
Madras Management Association

Ms. Alamelu C

Assistant Professor
Department of Management Studies
Business Administration - Shift I
Faculty Unique ID - MOPA216

Read More

Ms. Amirtha Varshini D E

Position: Assistant Professor,
B.Com Accounting & Finance Shift II,
Department of Commerce
Faculty Unique Id - MOPA312

Email: amirthavarshinide.com@mopvaishnav.ac.in

M.Com (UGC – NET

Experience

Teaching: 1 year

Certification

Tally ERP.9

Ms. Amirtha Varshini D E

Assistant Professor,
B.Com Accounting & Finance Shift II,
Department of Commerce
Faculty Unique Id - MOPA312

M.Com (UGC – NET Experience Teaching: 1 year Certification Tally...

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Programme

B.Com. (Accounting and Finance)
B.Com. (Marketing Management)
B.Com. (Corporate Secretaryship)
B.Com. (Honours)
BBA
B.A. (Economics)
B.Sc. (Computer Science)
B.Sc (Data Science)
BCA
B.Sc. (Mathematics)
B.A. (Journalism)
B.Sc. (Visual Communication)
B.Sc. (Electronic Media)
B.A. (Sociology)
B.Sc. (Psychology)
B.Sc. (Food Science & Management)
MBA
M.Com
M.A. (HRM)
M.A. (Public Policy)
M.A. (Communication)
M.Sc. (Information Technology)
M.Sc. (Food Technology & Management)

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Tamil Nadu, India.

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Accessibility

Accessibility modes

Epilepsy Safe Mode

Epilepsy Safe Mode

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This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.

Visually Impaired Mode

Visually Impaired Mode

Improves website's visuals

This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.

Cognitive Disability Mode

Cognitive Disability Mode

Helps to focus on specific content

This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.

ADHD Friendly Mode

ADHD Friendly Mode

Reduces distractions and improve focus

This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.

Blindness Mode

Blindness Mode

Allows using the site with your screen-reader

This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.

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MOP

Accessibility Statement

mopvc.edu.in
September 21, 2023

Compliance status

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.

If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.

These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.

Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported in our website

Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Additional UI, design, and readability adjustments

Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.

Browser and assistive technology compatibility

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to