Faculty Directory

MBA Ph.D

Experience

Teaching: 12 years
Research: 7 years

Research

Significant Publications

• Lalitha Balakrishnan, Ramya Raman, (2020) The influence of perceived hospital ethical climate on Nurse’s organisational citizenship behaviour Our Heritage Journal Vol.68, Issue 1.(ISSN-0474-9030) (UGC Care List)
• Lalitha Balakrishnan, Ramya Raman, (2019) A study on the significance of Digitworld in the Healthcare Sector- A critical review from selective Chennai based hospitals. International Journal of Research and Analytical Reviews Vol.06, Issue 2.(ISSN-2349-5138) UGC Journal Number 43602
• Lalitha Balakrishnan, Ramya Raman, (2018) Situational leadership- Business Wisdom from Ramayana-Gateway for Modern Managers International Journal of Advance & Innovative Research Vol.05,Issue 4 (ISSN 2394-7780) UGC Approved Journal

Licences and Certifications

Statistics/Data Analysis in SPSS: Inferential Statistics
Quantitative Specialist
Udemy March 2020

M.M.S (Hons) BITS Pilani , (UGC-NET)

Experience

Teaching : 5 years

Significant publications

Ramya V (2020), Marketing strategies in pandemic times in India – A critical review, International Journal of Innovative Research in Technology, Vol 7, Issue 2, July 2020 (ISSN: 2349-6002) (UGC : 47859)

M.Com., M.Phil ., M.B.A.,Ph.D., (UGC – NET)

Experience

Teaching: 13 years
Research: 18 years

Research

Doctoral Research

A study on Organizational Climate in I.T/ I.T.E.S Industry – University of Madras
http://shodhganga.inflibnet.ac.in:8080/juspui/handle /10603/280330

Research Publications

• Dr. M. Hemalatha (2019), Homepreneurs: A Transformational Start-Up Behaviour. Suraj Punj Journal of Multidisciplinary Research, Vol.9, Issue 6, Page: 957-968, Impact Factor 6.1, (ISSN No: 2394-2886), (UGC Approved Journal)
• A Study On Impact Of Mobile App Atmospherics On Online Purchase Intention, INFOKARA RESEARCH –An UGC Care Approved Group A Journal, ISSN NO: 1021-9056 Volume 8 Issue 11 November , 2019 Page No -567 – 579, Impact Factor 5.3
• Assessing The Impact of Digital Marketing on the Buyer Behavior of Smartphone Users During The Covid 19 Pandemic, Turkish Online Journal of Qualitative Inquiry; e-ISSN 1309-6591 (UGC Approved Journal)
• BlockChain Technology – A Game Changer in Land Registration, ANVESAK ( A Bi-Annual Journal), ISSN:0378 – 4568 (UGC Approved Journal)

M.Com, M.Phil, MBA, Ph.D, ( UGC – NET) (TN-SET)

Experience

Teaching – 21 Years

Research – 13 Years

Research

Doctoral Research

Futures Trading on Selected Spices Pepper Cardamom

Shodhganga Link: http://hdl.handle.net/10603/37164

Significant Publications

A Study on Assessing the Adoption of E-Governance services by Citizens, Syndicate – The Journal of Management, Vol:22, March – 2023, ISSN:2278-8247

A Study on Consumer Adoption and Preferences Towards Insure-Techs, Journal of the Asiatic Society of Mumbai, Vol: XCVI, No:9, 2023, ISSN: 0972-0766, UGC CARE Approved, Peer Reviewed and Referred Journal

Empirical Research on Artificial Intelligence Recruitment Process Among Employees – An HR and Candidate Perspective, Rabindra Bharati Journal of Philosophy, Vol: XXIV, No:08, 2023, ISSN: 0973 – 0087, UGC CARE Approved, Peer Reviewed and Referred Journal

Comparative Performance Evaluation & Ranking of Clearing and Forwarding Agent Companies: A Combined AHP & VIKOR Analysis, Turkish Online Journal of Qualitative Inquiry Vol:12, No:7, 2021, e-ISSN: 1309-6591

Book Chapter

“A Study on Factors Influencing the Usage of Internet Banking Services”, Innovative Business Practices In The Present Digital Era, September 2021, ISBN No. “978-93-5515-047-9

Best Paper Award

A Study on Cashless Society – With Reference to Usage of Paytm Services In Chennai City, International Journal of Engineering Research & Technology, Vol:9, Issue:15, July 2021, ISSN:2278-0181

M.B.A., M.Phil., Ph.D.,

Experience

Teaching : 26 years
Research : 17 years

Research Specialization: Labour Legislations, Industrial Relations, Organizational Behaviour
Human Resource Management, Talent Management, Employee Counseling

Research

Doctoral Research

The Role of Perceived Occupational Stress, Personality traits and Emotional Intelligence on Organizational Effectiveness

Significant Publications

• Latha D.S. (2019) Employee Attrition and Strategies of Retention Employees with Reference to IT Industry International Journal of Management Technology and Engineering ISSN: 2249-7455 (UGC LISTED)
• Latha D.S, Dr. Kamarunisha.A (2020) A study on Employees Perception on Gender and Leadership style Parishodh Journal ISSN: 2347-6648 (UGC CARE)
• Latha D.S. (2020) The Role of Employee’s Happiness and Self-Efficacy on Productivity. Shodh Sanchar Bulletin, Vol.10, Issue 40 ISSN: 2229-3620 (UGC CARE)

Licenses and Certification

Certified ISO auditor
IBM SPSS Essentials: Statistics Made Easy

M.B.A (BIM), UGC – NET(Management)

Experience

Teaching: 10 years

Significant Publication

Vinodhini (2021) Transformational leadership and its effect on the Job Satisfaction at the middle management level in the Indian IT industry. NIU International Journal of Human Rights, ISSN: 2394- 0298, May 2021 (UGC Care – Group I)

B.com,MBA,SLET-Management, pursuing Ph.D

Experience

Teaching: 24 Years (U.G and P.G)
Research: 8 Years

Research

Significant Publications

• Sangeetha Manoj and Dr.S.Sheela Rani (2021) A Descriptive Study On The Indicators And Strength Of Organisational Commitment Among The Banking Sector Employees, International Journal of advanced Research in Commerce, Management & Social Science (IJARCMSS), July – September 2021 Volume 04 No.3, ISSN : 2581-7930, Peer Reviewed Refereed journal, Impact factor-5.880
  (Paper presented at International conference on Innovations and sustainable practices in Commerce,Management and social sciences:Future prospects and challenges(ICCMSS VIRTUAL 2021),Conducted by MANIBEN NANAVATI WOMEN’S COLLEGE ,Mumbai, Maharashtra and INSPIRA Research Association ,Jaipur,Rajasthan on June 4 th and 5 th 2021)
• Sangeetha Manoj,A descriptive study on fitness consciousness and wellness spending patterns among the residents of Chennai,Journal of Oriental Institute, ISSN: 0030-5324 Vol. 71, Issue. 01, No. 15 January – March: 2022 UGC Care Approved, Group I,Peer reviewed and referred journal
  (Paper presentation organised by University of Madras and Sri Krishnaswamy college)
• Book chapter-A study on the awareness of concept of Stealth Marketing and its influence on Consumer buying decision among the general public in the city of Chennai-Emerging Trends in Business and Technology for Sustainable growth(ISBN-956844-1-0 ,July 2022
  Sangeetha Manoj, Dr.S.Sheela Rani, Exploring the influence of Talent retention practices on Organisational Commitment among Banking Professionals, High Technology Letters International Journal, Impact factor : 2.7, Peer Review, International Journal (SCOPUS Indexed), Volume 22,Issue 8, August 2022 ISSN NO : 1006-6748,p 1067-1078
• Sangeetha Manoj,Dr.S.Sheela Rani Employee assessment of Talent acquisition and retention practices of commercial banks-a perspective study, , Journal Of Oriental Institute UGC CARE Approved Group I,Peer reviewed and Refereed Journal, ISSN:0030-5324,Vol 71,Issue 03,No.18 July-Sept 2022,p 139-150
• Sangeetha Manoj Spotting the Game- Changing Leaders Hidden in the Business – A Study of Succession Management Practices Among Corporates, History Research Journal, Marthwada Itihas Parishad, Aurangabad, Issue – XXX, Nov-2023), Special issue, ISSN:0976-5425 (P), (UGC CARE GROUP II JOURNAL)
• Sangeetha Manoj, A descriptive study on fitness consciousness and wellness spending patterns among the residents of Chennai, Journal of Oriental Institute, (ISSN: 0030-5324) Vol. 71, Issue. 01, No. 15 January – March: 2022 (UGC Care Approved), Group I,Peer reviewed and referred journal
• Book chapter-A study on the awareness of concept of Stealth Marketing and its influence on Consumer buying decision among the general public in the city of Chennai-Emerging Trends in Business and Technology for Sustainable growth(ISBN-956844-1-0), July 2022
• Ms.Sangeetha Manoj, Dr.S.Sheela Rani, Exploring the influence of Talent retention practices on Organisational Commitment among Banking Professionals, High Technology Letters International Journal, Impact factor : 2.7, Peer Review, International Journal (SCOPUS Indexed), Volume 22,Issue 8, August 2022 ISSN NO : 1006-6748,p 1067-1078
• Ms.Sangeetha Manoj,Dr.S.Sheela Rani, Employee assessment of Talent acquisition and retention practices of commercial banks-a perspective study, Journal Of Oriental Institute (UGC CARE Approved) Group I, Peer reviewed and Refereed Journal, (ISSN:0030-5324), Vol 71, Issue 03, No.18 July-Sept 2022, p 139-150

Licenses and Certification

August – September 2019- BODY LANGUAGE – KEY TO PROFESSIONAL SUCCESS (NPTEL -IIT Roorkee)
April 2020-WORLD CLASS HR:2IST CENTURY TALENT MANAGEMENT- 6 Hrs(UDEMY)
Certificate no. UC-7 4cda0aa-7942-40c5-a452-fc8a3600491b
Certificate url:ude.my/uc-74cda0aa-7942-40c5-a452-fc8a3600491b
https://www.udemy.com/course/world-class-hr-21st-century-talent-management/learn/lecture/777390#overview
July -September 2021-ECONTENT DEVELOPMENT -3 credit online certification course(SWAYAM- NITTTR)

BODY LANGUAGE – KEY TO PROFESSIONAL SUCCESS
IIT Roorkee
NPTEL
August – September 2019

WORLD CLASS HR:2IST CENTURY TALENT MANAGEMENT
UDEMY
Certificate no. UC-7 4cda0aa-7942-40c5-a452-fc8a3600491b
Certificate url:ude.my/uc-74cda0aa-7942-40c5-a452-fc8a3600491b
https://www.udemy.com/course/world-class-hr-21st-century-talent-management/learn/lecture/777390#overview
April 2020

ECONTENT DEVELOPMENT
3 credit online certification course
SWAYAM-NITTR
July -September 2021

Awards and recognitions

Recognition award for maximum number of paper publications at the College day 2022-23,M.O.P Vaishnav college for women(Autonomous)
Recipient of International Women’s Day Award – Catalyst- Entrepreneurship instituted by Swadeshi Jagaran Manch

BE (CS)., MBA., MPhil., MSc (IT)., (SET – Management)

Experience

Teaching: 14 Years (UG and PG)

Research

Significant Publications

• C. Alamelu (2017). Exploring the Relationship between Knowledge Management and Leadership Behaviour Changing Global Economic Scenario – Strategies for Business Sustainability, (ISBN-13:978-81-8209-423-9) Pg 42 – 45.
• C. Alamelu (2020). Building Smart Cities using Blockchain Technology. Our Heritage Journal, (ISSN: 0474-9030), (UGC Care Approved International Indexed and Referred Journal) , Vol-68-Issue-30-February-2020.
• C. Alamelu (2020). Transforming the Era of Digital Marketing With Artificial Intelligence. Journal of Information and Computational Science. (ISSN: 1548-7741) (UGC CARE GROUP II JOURNAL), Volume 10, Issue 2, February 2020.
• C. Alamelu (2022). An Analysis on the influence of Social Media Applications – Like Instagram, Whatsapp and Facebook on the impact of online business , Journal of the Oriental Institute, The Maharaja Sayajirao University of Baroda , Vadodara. (UGC CARE GROUP II JOURNAL) Vol.71 Issue 01, No 14, 2022, ISSN : 0030-5324
• C. Alamelu (2023). A qualitative study on the user perception and experience on the usage of mobile health applications and fitness watches amongst the people of Chennai. Humanities and Social Science Studies. ( ISSN: 2319-829X) (UGC CARE GROUP II JOURNAL), Volume 12, Issue 1, No 4, January – June :2023
• C. Alamelu (2023), A study on the entrepreneurship ecosystem in educational institutuions and its impact on entrepreneurship drive of students. (ISBN Journal)
• C. Alamelu (2023), A Descriptive Study on Human Resource Analytics Adoption in Organization Efficiency, (Issue – XXX, Nov-2023), Special issue, ISSN : 0976-5425 (P), Marthwada Itihas Parishad, Aurangabad, History Research Journal (UGC CARE GROUP II JOURNAL)
• C. Alamelu (2024), A Study on Awareness, Perception, Deployment and Challenges faced by Students in Integrating Human Resource Analytics, (Vol-20, Issue -1, ISSN: 2347-4777, No.04, Jan -Jun 24, Special Issue), International Journal of Cultural Studies and Social Science.

Research Awards

Best Paper Award

• C. Alamelu (2020). A comparative study on the Economic Growth in the Pharma Sector among the major Nations during the time of Covid-19. Paper presented at the International E-Conference on Advances in Information Technology , Business Management and E-Commerce organised by Quaide Milleth College for Women, Chennai on 4th & 5th July 2020.
• C. Alamelu (2021). A study on the effectiveness of E-Portals in seeking Jobs from Job Seekers perspective on the people of Chennai, Tamilnadu. Vidyabharati International Interdisciplinary Research Journal (ISSN: 2319-4979) (UGC CARE GROUP II JOURNAL)

Certifications

Agile Crash Course: Agile Project Management; Agile Delivery
Udemy
Certificate No : UC – 85eb6de5-2749-43a7-ae4e-a5930447cd12
Credential Url : ude.my/UC-85eb6de5-2749-43a7-ae4e-a5930447cd12

The Fundamentals of Digital Marketing
Google
Certificate No : LEV 83Y K4X
Credential Url : https://learndigital.withgoogle.com/digitalunlocked/validate-certificate-code

HR Analytics
Madras Management Association
Certificate No : WEB-HR-A/0107/2020

Advance Research Methodology
Ramanujan College, University of Delhi
Certificate No : Blockchain Hash: 0x5c461f1bf30c0064d210ae1949b2ce3d1bfca7c6d6c51eb1312e6ad5fe176959

Workshops Attended
National level workshop for Next-Generation Academicians
BITS Pilani

FDP Attended
Pyhton Programming
Cert. No: 023- 208599
Dt: 05 Aug 2023

Online Certificate Course Cum Workshop of 32 hours on “Open Source Resource Tools” organised by : Sanatan Dharma College Ambala Cantt, Haryana, India
Cert No: SDCAMB-CC-OSRT:2024-2025-51

Short term faculty development program on “Open Educational Resources”, conducted by
Malaviya Mission Teacher Training Programme of UGC.

M.Com., MBA.,(UGC –NET)

Experience

Teaching: 10 yrs
Research: 4 yrs

Research

Significant Publications

• Krupa.N (2021)”Employees Outlook on Shift to Remote Work and its impact – ISSN-2348-2397 UGC CARE LIST.
• Krupa.N (2020) “ Creating a Positive Organisational Environment for Building Employee Resilience”.Our Heritage Journal ISSN No-2347-6648.UGC CARE LIST.
• Krupa.N (2020)Emerging Role of Big Data in Indian Economy .ISSN -0474-9030.Parishodh journal UGC CARE LIST.
• Krupa.N (2019) “Application of Artificial intelligence in Business operations”Syndicate journal of Management Volume -19 ISSN 2278-8247.

M.Com, MBA, MPhil, APGDCA

Experience

Teaching: 25 years

Research

Significant Publications

• Ms.Vijayalakshmi Sailapathi (2019).Sustainable Consumption. Syndicate Journal. MOP Vaishnav College ISSN: 2278-8247
• Ms.Vijayalakshmi Sailapathi (2020). A Brief Study on AI in Marketing – A Case Study Approach. Our Heritage Journal. (ISSN 2571-9408– UGC Care List
• Ms.Vijayalakshmi Sailapathi (2021). A Study on Predictive Analytics on Consumer Behaviour with Famous Brands. Journal of Education: Rabindra Bharati University. (ISSN: 0972-7175) Vol: XXIII, No: 5 – UGC Care List

M.Com., (UGC – NET)

Experience

Teaching: 5 years

Research

Significant Publications

• M.S. Soundarya (2024). A Study on Empowerment of HRM with Analytics – Key to Digital Transformation. Digitrade. (ISBN: 978-93-90956-89-0)
• M.S. Soundarya (2023). A Study on Progression of Companies Using HR Analytics Across Different Maturity Levels for Each of the Different HR Functions. Journal of Foundational Research. (ISSN: 2395-5635) (UGC CARE LIST)
• M S Soundarya. (2023). Impact of Human Resource Analytics in Succession Planning. History Research Journal. (ISSN: 0976-5425) (UGC CARE LIST)
• M S Soundarya. (2021). A study on impact of E-commerce websites on consumer’s buying behaviour through the aid of Artificial intelligence. Journal of Education Rabindra Bharati University.(ISSN: 0972-7175) (UGC CARE LIST)
• M S Soundarya. (2019). The Impact of Corporate Governance on The Financial Performance of Listed Companies–Empirical Evidences From India Using Fuzzy Set Qualitative Comparative Analysis. Think India Journal. (ISSN:0971-1260) (UGC CARE LIST)

Licenses & Certifications

IBM SPSS AMOS FOUNDATION COURSE: SEM SCRATCH TO ADVANCED
Scholarsight Learning
April 2020

FINANCIAL MARKETS
Coursera
June 2021

INTRODUCTION TO BLOCKCHAIN TECHNOLOGIES
Coursera
July 2021

HUMAN RESOURCE ANALYTICS
Coursera
February 2022

INTRODUCTION TO PEOPLE ANALYTICS
Coursera
March 2022

M.Com., MBA., M.Phil ., (UGC – SLET)

Experience:

Teaching: 22 years
Research: 6 years

Research

Significant Publications

• Dr.Lalitha Balakrishnan & Geetanjali Jindger (2021). Impact Of Store Attributes on Customer Satisfaction and Store Brand Loyalty – A Mediation Role. Journal of Development Research, ISSN: 2229-7561 Vol.-13 (IV), October- December 2019.
• Dr.Lalitha Balakrishnan & Geetanjali Jindger (2021). Covid- 19: Challenges and Prospects – A Study with Special Reference to Small Businesses in Chennai. Shodh Sarita (UGC Approved Care Listed Journal) ISSN: 2348-2397 Vol.-9(29), January – March 2021 (UGC Care Approved, Peer Reviewed and Referred Journal)
• Dr.Lalitha Balakrishnan & Geetanjali Jindger (2022). Influence of Social Media Connections and Brand Awareness on Brand Image, Brand Trust and Purchase Intention among Consumers in Chennai City – A Structural Equation Model Approach. Shodha Prabha – UGC Care Listed Group I, Peer Reviewed and Referred Journal ISSN: 0974-8946 Vol.-47(1), No 11.
• Dr.Lalitha Balakrishnan & Geetanjali Jindger (2022). Exploring the Survival Strategies for Small Businesses in Chennai – A Post Covid Study. Shodhsamhita: Journal of Fundamental & Comparative Research – Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek ISSN: 2277-7067 Vol. VIII, No. 1(XX): 2022

Best Paper Award

Geetanjali Jindger and Rabika Begum (2007). Mutual Funds – The Most Preferred Investment. Paper presented and a Cash award at the National Level Seminar – Transpiring Emanations in Management – Percepts and Practices organsied by Dr. MGR Janaki College.

Licenses & Certifications

How to Write a Successful Research Paper
Udemy – April 2020
Certificate no: UC-9e03b510-4bf-46f4-b03c-44d3b1199133

Writing Case Studies, Project Presentation and Funding for Research Projects (Online Course)
Indian Academic Researchers Association in association with University of Madras
May 2020

Implication of GST in Tally (Online Course)
University of Madras
June 2020

B.com., MFC., M.Phil., Ph.D

Experience

Teaching : 13 years
Research : 9 years

Research

Doctoral Research

Analysis of Capital Structure and Profitability of Select Companies in Indian Textile Industry

Significant Publications

• M.Madhumathy (2016). A study on the capital structure pattern of Indian textile industry”, in Intercontinental Journal of Finance Research Review, ISSN 2321-0354 Impact Factor :1.552 Volume 4, Issue 6.
• M.Madhumathy (2016). A study on capital structure and financial performance of Indian textile industry” in International Journal of management, IAEME publication, ISSN: 0976-6502, Impact Factor: 8.1920, Volume 7, Issue 3.

Licenses and Certifications

1. How to write really good articles for premier academic journal’ Organised by Dr. D.Y.Patil B- School on 28th May 2024.
2. Chatgpt Plus : Exploring The Educational Potential Of Premium Version- Gokul Global University, siddpur , Gujarathin collaboration withNucleus Of Learning and Development Vadodara, from 23 to 29 May 2024
3. “How to create your own MOOCS”- Teaching Learning Centre (Ramanujan College, University of Delhi)- May 2023
4. Successful Negotiation: Essential strategies and skill- Coursera (University of Michigan) – June 2021

M.Com-IB, UGC-NET

Experience

Teaching: 4 years

Significant Publications

• • Ashwini V (2021). Study on Sustainability As A Marketing Strategy In Small Scale Business. Utkal Historical Research Journal, Vol. 34(XIII):2021, 144-154. (ISSN:0976-2132) (UGC Approved Journal)
  • Ashwini V, Vignesh S, Dr. Inbalakshmi M (2021). AI in ATM’s-Personalized Banker Machine, International Journal of Advance and Innovative Research, Vol 8, Issue 4 (I), (ISSN:2394-7780)

Certifications

Udemy certification course on “Blockchain for Business: The New Industrial Revolution”
May, 2021
Duration- 30 hours

Udemy certification course on “Cryptocurrency”
July 2021
Duration – 24 hours

M.Com., MBA., Ph.D., (UGC – NET)

Experience

Teaching Experience: 15 years
Research Experience: 13 years

Research

Doctoral Research

Relationship Among Mall Culture, Mall Preference And Consumer Decision Making Styles With Reference To Shopping Malls In Chennai
Shodhganga Link – http://hdl.handle.net/10603/191429

Significant Publications

• U, Nisha. (2022). A study on Green Practices in Business. INSPIRA- Journal of Modern Management and Entrepreneurship. Vol 12, No 03 Issue July-September, 2022, ISSN : 2231-167X (UGC)
• D, Uthira & U, Nisha (2020). Public Perception Of Direct Benefit Transfers – Empirical Evidences From India Using Situational Technology Acceptance Model. Journal of Xidian University, 14(4). (ISSN No:1001-2400) (SCOPUS)
• U, Nisha. (2019). An Empirical Exploration of Consumer Buying Behavior in the Age of Luxury Branding – With Special Reference to the Chennai Retail Market. International Journal of Recent Technology and Engineering, 8(3S2), 44 – 5. (ISSN: 2277-3878)(SCOPUS)

Research Awards

Best Paper Presentation Award

• U, Nisha & M, Afia. (2022). Effect of Eco Labels on the Sustainable Purchase Intentions. International Conference on Circular Economy – The Frontier of Sustainability. Ethiraj College for Women
• U, Nisha & Preethi, Kamatchi. (2019). Collaborative Robots and Analog Humans – Issues & Challenges in creating Human Centric Workplaces for Industry 5.0. Paper presented at the National Summit – The Future Is Here, Hosted by the Department of Commerce Paper and Published as a Chapter in Advances in Humanities and Social Science Research in April 2021 (ISBN : 978-93-88901-18-5)
• U, Nisha & Mouli, Srividhya. (2018). Transactional to Transformational Leadership – A Conceptual Analysis. International Journal of Human Resource Management and Research. (ISSN : 2249-6874) (UGC Journal No: 63170)

Licenses & Certifications

Inclusive Education
Mahatma Gandhi University, India
February 2023

Fundamentals of Social Design
Michigan State University, USA & Banaras Hindu University, India
August 2021

Sports Marketing
Deakin University, Australia & Rajasthan Royals, India
December 2020

Artificial Intelligence for Marketing
University of Virginia, USA | Coursera
July 2020

Digital Advertising Strategy (4 Course Specialization)
University of Colorado Boulder, USA | Coursera
July 2020

M.Com M.Phil SET

Experience

Teaching Experience – 11
Research Experience – 4

Significant Publications

• Balakrishnan, Lalitha & M, Nisha (2021). A study on retail management in rural areas of India Kala. The Journal of Indian Art. (ISSN NO:09757945) (UGC CARE)
• Balakrishnan, Lalitha & M, Nisha (2021). Analyzing Consumer Behaviour towards E – Commerce during the Pandemic Lockdown, Shodh Sanchar. (ISSN NO: 2348-2397) (UGC CARE)
• Preethi V, Kamatchi, Nisha M (2023), Consumer Awareness study on sustainable consumption among the young generation in Chennai. SYNDICATE – The Journal of Management, Vol 22.(ISSN 2278-8247)

Research Paper Awards

Preethi, Kamatchi & M, Nisha. (2023). Consumer Awareness Study on Sustainable Consumption among the young generation in Chennai. Received Prof. M.C. George Endowment Research Paper Award at the International Research Conference by PG Department of Commerce, Newman College.

Licenses & Certifications

Launch your Startup Entrepreneur Business
Udemy
April 2020

How to write a successful research paper
Udemy
April 2020

Writing Case Studies, Project Preparation and Funding of Research Projects
Department of Commerce University of Madras & Indian Academic Researchers Association, Tiruchirappali
May 2020

M.Com, MBA, SET

Experience

Teaching – 10 years
Research -3.5 years

Research

Significant Publications

• Dr.Uthira D and Ms.Rachel K J “Artificial Intelligence – The future of Marketing” UGC Care Listed Journal Group I: Journal of Oriental Institute Volume 71, Issue.01 No.4 January to March 2022 ISSN:0030-5324. Paper presented in two day International Conference on Innovative Business Practice of E-Commerce in Contemporary World 4.0, Department of B.Com (Hons),4th &5th February.
• Dr.Uthira D and Ms.Rachel K J, “A Virtual Reality in Relaunching Travel and Tourism Industry Post Pandemic” UGC Care Listed Journal: Shodh Sarita, Journal of Arts, humanities and Social Sciences Volume 8, Issue 29, January to March 2021 ISSN -2348-2397. Paper presented in two day International Conference on Global Evaluation through & Post /covid-19 times , Management Institute of Leadership and Excellence , 4th &5th September 2021.
• Dr.Uthira D and Ms.Rachel K J, “A Study on Big Data Analytics for Development of Sports with reference to Badminton” UGC Care Listed Journal: Utkal Historical Research Journal – Published in Vol. 34(XIII): 2021 ISSN : 0976-2132. Paper presented in Two day International Virtual Summit on Data Science in Business, Department of Commerce of M.O.P. Vaishnav College, 9th & 10th April, 2021.

Awards

• Received “EMERGING RESEARCHER AWARD” from Inspira Research Association – IRA Jaipur Rajasthan (Academic Excellence Award), May 2021.
• BEST PAPER AWARD – Dr.Uthira D and Ms.Rachel K J – Paper Presented Barkatullah University ,Bhopal in collaboration with Inspira Research Association, Jaipur in Two day International conference on Recent Development in Commerce , Management, Humanities and Social Sciences, 27th & 28th August 2021.
• BEST PAPER AWARD – Dr.Uthira D and Ms.Rachel K J – Paper Presented Annai Violet Arts and Science College in Two day International conference on National Conference on Arts, Commerce and Business Management , 28th July 2023.
• BEST PAPER AWARD – Dr.Uthira D and Ms.Rachel K J – Paper Presented Women’s Christian College in Two day International conference on National Conference on Thriving in Turbulent times : Sustainable growth through innovative practices, 9th and 10th August 2023

Licenses and Certifications

Digital Marketing Analytics in Theory
COURSERA
August 21, 2021

Marketing in Digital World
COURSERA
July 2, 2021

M. Com., (UGC – NET)

Experience

Teaching – 4 years
Research – 1 year

Significant Publications:

• Humsa T.N (2020), Generation shifts in Vacation Ideology – A Structural Equational Modelling Approach, Alochana Chakra Journal. (ISSN: 2231-3990) (UGC CARE GROUP-1 JOURNAL)
• Nirupama E and Humsa T.N (2023), Empirical Research on Artificial Intelligence Recruitment Process among Employees – An HR and Candidate Perspective, Rabindra Bharati Journal of Philosophy. (ISSN: 0973-0087) (UGC CARE GROUP-1 JOURNAL)

Licenses & Certifications:

Organization Development and Change in 21st Century
Swayam, IITBombay
September 2021

Introduction to Blockchain Technologies
Coursera, INSEAD
August 2021

Financial Markets
Coursera, Yale University
June 2021

Student Psychology
Swayam, NITTTR Chennai
November 2020

M.Com., M.Phil., Ph.D.

Experience

Teaching: 18 years
Research: 18 years

Research

Doctoral Research

Leadership qualities of successful women entrepreneurs in Chennai city
Shodhganga Link https://shodhganga.inflibnet.ac.in/handle/10603/265187

M.Com., M.Phil., MBA., Ph.D., UGC NET, SET

Experience

Teaching : 22 years
Research : 7 yrs

Research

Doctoral Research

An Empirical Study of Employee Perception of Organizational Culture with reference to IT Companies in Chennai City. http://hdl.handle.net/10603/460432

Significant Publications

• S.Sasikala Devi and Dr.V.Selvanathan (2022) A Study of Employee Perception of Digitalization in Human Resource , Journal of the Asiatic Society of Mumbai, ISSN 0972-0766 (UGC CARE GROUP 1 JOURNAL)
• S.Sasikala Devi and Dr.V.Selvanathan (2022) A Study on “Impact of Organizational culture on Job Satisfaction of Employees in Informational Technology Companies”, Journal of Education, Rabindrabharati University. (ISSN NO: 0972 7175) (UGC CARE GROUP 1 JOURNAL)
• S.Sasikala Devi and Dr.V.Selvanathan (2022) A Study om “Employee Perception of Job Stress and its Impact on Employee Performance in Information Technology Companies”, Journal of the Asiatic Society of Mumbai, ISSN 0972-0766 (UGC CARE GROUP 1 JOURNAL)