Faculty Directory

MBA Ph.D

Experience

Teaching: 12 years
Research: 7 years

Research

Significant Publications

• Lalitha Balakrishnan, Ramya Raman, (2020) The influence of perceived hospital ethical climate on Nurse’s organisational citizenship behaviour Our Heritage Journal Vol.68, Issue 1.(ISSN-0474-9030) (UGC Care List)
• Lalitha Balakrishnan, Ramya Raman, (2019) A study on the significance of Digitworld in the Healthcare Sector- A critical review from selective Chennai based hospitals. International Journal of Research and Analytical Reviews Vol.06, Issue 2.(ISSN-2349-5138) UGC Journal Number 43602
• Lalitha Balakrishnan, Ramya Raman, (2018) Situational leadership- Business Wisdom from Ramayana-Gateway for Modern Managers International Journal of Advance & Innovative Research Vol.05,Issue 4 (ISSN 2394-7780) UGC Approved Journal

Licences and Certifications

Statistics/Data Analysis in SPSS: Inferential Statistics
Quantitative Specialist
Udemy March 2020

M.M.S (Hons) BITS Pilani , (UGC-NET)

Experience

Teaching : 5 years

Significant publications

Ramya V (2020), Marketing strategies in pandemic times in India – A critical review, International Journal of Innovative Research in Technology, Vol 7, Issue 2, July 2020 (ISSN: 2349-6002) (UGC : 47859)

M.Com., M.Phil ., M.B.A.,Ph.D., (UGC – NET)

Experience

Teaching: 13 years
Research: 18 years

Research

Doctoral Research

A study on Organizational Climate in I.T/ I.T.E.S Industry – University of Madras
http://shodhganga.inflibnet.ac.in:8080/juspui/handle /10603/280330

Research Publications

• Dr. M. Hemalatha (2019), Homepreneurs: A Transformational Start-Up Behaviour. Suraj Punj Journal of Multidisciplinary Research, Vol.9, Issue 6, Page: 957-968, Impact Factor 6.1, (ISSN No: 2394-2886), (UGC Approved Journal)
• A Study On Impact Of Mobile App Atmospherics On Online Purchase Intention, INFOKARA RESEARCH –An UGC Care Approved Group A Journal, ISSN NO: 1021-9056 Volume 8 Issue 11 November , 2019 Page No -567 – 579, Impact Factor 5.3
• Assessing The Impact of Digital Marketing on the Buyer Behavior of Smartphone Users During The Covid 19 Pandemic, Turkish Online Journal of Qualitative Inquiry; e-ISSN 1309-6591 (UGC Approved Journal)
• BlockChain Technology – A Game Changer in Land Registration, ANVESAK ( A Bi-Annual Journal), ISSN:0378 – 4568 (UGC Approved Journal)

M.Com, M.Phil, MBA, Ph.D, ( UGC – NET) (TN-SET)

Experience

Teaching – 21 Years

Research – 13 Years

Research

Doctoral Research

Futures Trading on Selected Spices Pepper Cardamom

Shodhganga Link: http://hdl.handle.net/10603/37164

Significant Publications

A Study on Assessing the Adoption of E-Governance services by Citizens, Syndicate – The Journal of Management, Vol:22, March – 2023, ISSN:2278-8247

A Study on Consumer Adoption and Preferences Towards Insure-Techs, Journal of the Asiatic Society of Mumbai, Vol: XCVI, No:9, 2023, ISSN: 0972-0766, UGC CARE Approved, Peer Reviewed and Referred Journal

Empirical Research on Artificial Intelligence Recruitment Process Among Employees – An HR and Candidate Perspective, Rabindra Bharati Journal of Philosophy, Vol: XXIV, No:08, 2023, ISSN: 0973 – 0087, UGC CARE Approved, Peer Reviewed and Referred Journal

Comparative Performance Evaluation & Ranking of Clearing and Forwarding Agent Companies: A Combined AHP & VIKOR Analysis, Turkish Online Journal of Qualitative Inquiry Vol:12, No:7, 2021, e-ISSN: 1309-6591

Book Chapter

“A Study on Factors Influencing the Usage of Internet Banking Services”, Innovative Business Practices In The Present Digital Era, September 2021, ISBN No. “978-93-5515-047-9

Best Paper Award

A Study on Cashless Society – With Reference to Usage of Paytm Services In Chennai City, International Journal of Engineering Research & Technology, Vol:9, Issue:15, July 2021, ISSN:2278-0181

M.B.A., M.Phil., Ph.D.,

Experience

Teaching : 26 years
Research : 17 years

Research Specialization: Labour Legislations, Industrial Relations, Organizational Behaviour
Human Resource Management, Talent Management, Employee Counseling

Research

Doctoral Research

The Role of Perceived Occupational Stress, Personality traits and Emotional Intelligence on Organizational Effectiveness

Significant Publications

• Latha D.S. (2019) Employee Attrition and Strategies of Retention Employees with Reference to IT Industry International Journal of Management Technology and Engineering ISSN: 2249-7455 (UGC LISTED)
• Latha D.S, Dr. Kamarunisha.A (2020) A study on Employees Perception on Gender and Leadership style Parishodh Journal ISSN: 2347-6648 (UGC CARE)
• Latha D.S. (2020) The Role of Employee’s Happiness and Self-Efficacy on Productivity. Shodh Sanchar Bulletin, Vol.10, Issue 40 ISSN: 2229-3620 (UGC CARE)

Licenses and Certification

Certified ISO auditor
IBM SPSS Essentials: Statistics Made Easy

M.B.A (BIM), UGC – NET(Management)

Experience

Teaching: 10 years

Significant Publication

Vinodhini (2021) Transformational leadership and its effect on the Job Satisfaction at the middle management level in the Indian IT industry. NIU International Journal of Human Rights, ISSN: 2394- 0298, May 2021 (UGC Care – Group I)

B.com,MBA,SLET-Management, pursuing Ph.D

Experience

Teaching: 24 Years (U.G and P.G)
Research: 8 Years

Research

Significant Publications

• Sangeetha Manoj and Dr.S.Sheela Rani (2021) A Descriptive Study On The Indicators And Strength Of Organisational Commitment Among The Banking Sector Employees, International Journal of advanced Research in Commerce, Management & Social Science (IJARCMSS), July – September 2021 Volume 04 No.3, ISSN : 2581-7930, Peer Reviewed Refereed journal, Impact factor-5.880
  (Paper presented at International conference on Innovations and sustainable practices in Commerce,Management and social sciences:Future prospects and challenges(ICCMSS VIRTUAL 2021),Conducted by MANIBEN NANAVATI WOMEN’S COLLEGE ,Mumbai, Maharashtra and INSPIRA Research Association ,Jaipur,Rajasthan on June 4 th and 5 th 2021)
• Sangeetha Manoj,A descriptive study on fitness consciousness and wellness spending patterns among the residents of Chennai,Journal of Oriental Institute, ISSN: 0030-5324 Vol. 71, Issue. 01, No. 15 January – March: 2022 UGC Care Approved, Group I,Peer reviewed and referred journal
  (Paper presentation organised by University of Madras and Sri Krishnaswamy college)
• Book chapter-A study on the awareness of concept of Stealth Marketing and its influence on Consumer buying decision among the general public in the city of Chennai-Emerging Trends in Business and Technology for Sustainable growth(ISBN-956844-1-0 ,July 2022
  Sangeetha Manoj, Dr.S.Sheela Rani, Exploring the influence of Talent retention practices on Organisational Commitment among Banking Professionals, High Technology Letters International Journal, Impact factor : 2.7, Peer Review, International Journal (SCOPUS Indexed), Volume 22,Issue 8, August 2022 ISSN NO : 1006-6748,p 1067-1078
• Sangeetha Manoj,Dr.S.Sheela Rani Employee assessment of Talent acquisition and retention practices of commercial banks-a perspective study, , Journal Of Oriental Institute UGC CARE Approved Group I,Peer reviewed and Refereed Journal, ISSN:0030-5324,Vol 71,Issue 03,No.18 July-Sept 2022,p 139-150
• Sangeetha Manoj Spotting the Game- Changing Leaders Hidden in the Business – A Study of Succession Management Practices Among Corporates, History Research Journal, Marthwada Itihas Parishad, Aurangabad, Issue – XXX, Nov-2023), Special issue, ISSN:0976-5425 (P), (UGC CARE GROUP II JOURNAL)
• Sangeetha Manoj, A descriptive study on fitness consciousness and wellness spending patterns among the residents of Chennai, Journal of Oriental Institute, (ISSN: 0030-5324) Vol. 71, Issue. 01, No. 15 January – March: 2022 (UGC Care Approved), Group I,Peer reviewed and referred journal
• Book chapter-A study on the awareness of concept of Stealth Marketing and its influence on Consumer buying decision among the general public in the city of Chennai-Emerging Trends in Business and Technology for Sustainable growth(ISBN-956844-1-0), July 2022
• Ms.Sangeetha Manoj, Dr.S.Sheela Rani, Exploring the influence of Talent retention practices on Organisational Commitment among Banking Professionals, High Technology Letters International Journal, Impact factor : 2.7, Peer Review, International Journal (SCOPUS Indexed), Volume 22,Issue 8, August 2022 ISSN NO : 1006-6748,p 1067-1078
• Ms.Sangeetha Manoj,Dr.S.Sheela Rani, Employee assessment of Talent acquisition and retention practices of commercial banks-a perspective study, Journal Of Oriental Institute (UGC CARE Approved) Group I, Peer reviewed and Refereed Journal, (ISSN:0030-5324), Vol 71, Issue 03, No.18 July-Sept 2022, p 139-150

Licenses and Certification

August – September 2019- BODY LANGUAGE – KEY TO PROFESSIONAL SUCCESS (NPTEL -IIT Roorkee)
April 2020-WORLD CLASS HR:2IST CENTURY TALENT MANAGEMENT- 6 Hrs(UDEMY)
Certificate no. UC-7 4cda0aa-7942-40c5-a452-fc8a3600491b
Certificate url:ude.my/uc-74cda0aa-7942-40c5-a452-fc8a3600491b
https://www.udemy.com/course/world-class-hr-21st-century-talent-management/learn/lecture/777390#overview
July -September 2021-ECONTENT DEVELOPMENT -3 credit online certification course(SWAYAM- NITTTR)

BODY LANGUAGE – KEY TO PROFESSIONAL SUCCESS
IIT Roorkee
NPTEL
August – September 2019

WORLD CLASS HR:2IST CENTURY TALENT MANAGEMENT
UDEMY
Certificate no. UC-7 4cda0aa-7942-40c5-a452-fc8a3600491b
Certificate url:ude.my/uc-74cda0aa-7942-40c5-a452-fc8a3600491b
https://www.udemy.com/course/world-class-hr-21st-century-talent-management/learn/lecture/777390#overview
April 2020

ECONTENT DEVELOPMENT
3 credit online certification course
SWAYAM-NITTR
July -September 2021

Awards and recognitions

Recognition award for maximum number of paper publications at the College day 2022-23,M.O.P Vaishnav college for women(Autonomous)
Recipient of International Women’s Day Award – Catalyst- Entrepreneurship instituted by Swadeshi Jagaran Manch

BE (CS)., MBA., MPhil., MSc (IT)., (SET – Management)

Experience

Teaching: 14 Years (UG and PG)

Research

Significant Publications

• C. Alamelu (2017). Exploring the Relationship between Knowledge Management and Leadership Behaviour Changing Global Economic Scenario – Strategies for Business Sustainability, (ISBN-13:978-81-8209-423-9) Pg 42 – 45.
• C. Alamelu (2020). Building Smart Cities using Blockchain Technology. Our Heritage Journal, (ISSN: 0474-9030), (UGC Care Approved International Indexed and Referred Journal) , Vol-68-Issue-30-February-2020.
• C. Alamelu (2020). Transforming the Era of Digital Marketing With Artificial Intelligence. Journal of Information and Computational Science. (ISSN: 1548-7741) (UGC CARE GROUP II JOURNAL), Volume 10, Issue 2, February 2020.
• C. Alamelu (2022). An Analysis on the influence of Social Media Applications – Like Instagram, Whatsapp and Facebook on the impact of online business , Journal of the Oriental Institute, The Maharaja Sayajirao University of Baroda , Vadodara. (UGC CARE GROUP II JOURNAL) Vol.71 Issue 01, No 14, 2022, ISSN : 0030-5324
• C. Alamelu (2023). A qualitative study on the user perception and experience on the usage of mobile health applications and fitness watches amongst the people of Chennai. Humanities and Social Science Studies. ( ISSN: 2319-829X) (UGC CARE GROUP II JOURNAL), Volume 12, Issue 1, No 4, January – June :2023
• C. Alamelu (2023), A study on the entrepreneurship ecosystem in educational institutuions and its impact on entrepreneurship drive of students. (ISBN Journal)
• C. Alamelu (2023), A Descriptive Study on Human Resource Analytics Adoption in Organization Efficiency, (Issue – XXX, Nov-2023), Special issue, ISSN : 0976-5425 (P), Marthwada Itihas Parishad, Aurangabad, History Research Journal (UGC CARE GROUP II JOURNAL)
• C. Alamelu (2024), A Study on Awareness, Perception, Deployment and Challenges faced by Students in Integrating Human Resource Analytics, (Vol-20, Issue -1, ISSN: 2347-4777, No.04, Jan -Jun 24, Special Issue), International Journal of Cultural Studies and Social Science.

Research Awards

Best Paper Award

• C. Alamelu (2020). A comparative study on the Economic Growth in the Pharma Sector among the major Nations during the time of Covid-19. Paper presented at the International E-Conference on Advances in Information Technology , Business Management and E-Commerce organised by Quaide Milleth College for Women, Chennai on 4th & 5th July 2020.
• C. Alamelu (2021). A study on the effectiveness of E-Portals in seeking Jobs from Job Seekers perspective on the people of Chennai, Tamilnadu. Vidyabharati International Interdisciplinary Research Journal (ISSN: 2319-4979) (UGC CARE GROUP II JOURNAL)

Certifications

Agile Crash Course: Agile Project Management; Agile Delivery
Udemy
Certificate No : UC – 85eb6de5-2749-43a7-ae4e-a5930447cd12
Credential Url : ude.my/UC-85eb6de5-2749-43a7-ae4e-a5930447cd12

The Fundamentals of Digital Marketing
Google
Certificate No : LEV 83Y K4X
Credential Url : https://learndigital.withgoogle.com/digitalunlocked/validate-certificate-code

HR Analytics
Madras Management Association
Certificate No : WEB-HR-A/0107/2020

Advance Research Methodology
Ramanujan College, University of Delhi
Certificate No : Blockchain Hash: 0x5c461f1bf30c0064d210ae1949b2ce3d1bfca7c6d6c51eb1312e6ad5fe176959

Workshops Attended
National level workshop for Next-Generation Academicians
BITS Pilani

FDP Attended
Pyhton Programming
Cert. No: 023- 208599
Dt: 05 Aug 2023

Online Certificate Course Cum Workshop of 32 hours on “Open Source Resource Tools” organised by : Sanatan Dharma College Ambala Cantt, Haryana, India
Cert No: SDCAMB-CC-OSRT:2024-2025-51

Short term faculty development program on “Open Educational Resources”, conducted by
Malaviya Mission Teacher Training Programme of UGC.

M.Com., MBA.,(UGC –NET)

Experience

Teaching: 10 yrs
Research: 4 yrs

Research

Significant Publications

• Krupa.N (2021)”Employees Outlook on Shift to Remote Work and its impact – ISSN-2348-2397 UGC CARE LIST.
• Krupa.N (2020) “ Creating a Positive Organisational Environment for Building Employee Resilience”.Our Heritage Journal ISSN No-2347-6648.UGC CARE LIST.
• Krupa.N (2020)Emerging Role of Big Data in Indian Economy .ISSN -0474-9030.Parishodh journal UGC CARE LIST.
• Krupa.N (2019) “Application of Artificial intelligence in Business operations”Syndicate journal of Management Volume -19 ISSN 2278-8247.