(044)2833 0262   mopvaishnav@mopvc.edu.in

B.Com. (Marketing Management)

About the Department

The Department of Commerce (Marketing Management) strives to instill the importance of marketing in the corporate world to its students by offering core marketing papers. The department focuses to contribute to the students’ learning process through a rigorous and dynamic curriculum that highlights innovation, resourcefulness, technical competence, critical thinking and strategic marketing techniques through experiential and student centric teaching approach.

The programme aims at developing hard core marketing strategists and marketing entrepreneurs. The department offers specialized papers in marketing which is a combination of both theory and practical sessions. Subjects like Creative Advertising and Integrated Marketing Communication introduces the students to the practical world of marketing and advertising and provides them hands-on experience through workshops conducted by industry experts.


Rigorous Curriculum
  • Specialization Subjects
  • Principles of Marketing
  • Creative Advertising
  • Digital Marketing
  • Brand Management
  • International Marketing
  • Services Marketing
  • Marketing Research
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Retail Marketing
  • Common Subjects
  • Principles of Management
  • Indian Economy
  • Financial Accounting
  • Advanced Financial Accounting
  • Statistics
  • Managerial Economics
  • Corporate Accounting
  • Advanced Corporate Accounting
  • Legal Systems of Business
  • Practical Auditing
  • Business Taxation
  • Entrepreneurship Development and Small Business Management
  • Banking Systems and Financial


Practical Approach
  • Practical Components
  • Ad appreciation and designing
  • Marketing Campaign planning
  • Retail App development
  • Retail store designing
  • Case analysis
  • Live projects
  • Magazine creation
  • Brand Personality games
  • Class room seminars
  • Online Hunt
  • Industry – Institute Interface
  • Guest lectures
  • Industrial visits
  • Outbound training
  • Product development workshop


Career path, Internship , Placements & Higher education opportunities
  • Career path
  • Content Marketing
  • Search Engine Optimisation
  • Email Marketing
  • Social Media Marketing
  • Mobile marketing
  • Advertisement copy writing
  • Market research
  • App development
  • Retail marketing
  • Merchandising
  • Branding
  • Internship / Placements
  • Social beat
  • EchoVME
  • Krea eKnowledge
  • Right Pitch Digital Media
  • Ernst &Young
  • Goldman Sachs & many more
  • Higher education options
  • M.Sc Integrated Marketing
  • M.Sc Advertising Management
  • M.A International Business
  • MBA (Marketing)
  • M.A Media Management
  • M.Com

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