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B.Com. (Marketing Management)

Department of Commerce (Marketing Management)

The Department of Commerce (Marketing Management) strives to instill the importance of marketing in the corporate world to its students by offering core marketing papers. The department focuses to contribute to the students’ learning process through a rigorous and dynamic curriculum that highlights innovation, resourcefulness, technical competence, critical thinking and strategic marketing techniques through experiential and student centric teaching approach.

The Department’s 3 Stage Approach

WHAT

Rigorous Curriculum
  • Specialization Subjects
  • Principles of Marketing
  • Creative Advertising
  • Digital Marketing
  • Brand Management
  • International Marketing
  • Services Marketing
  • Marketing Research
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Retail Marketing
  • Sales & Distribution Management
  • Rural Marketing
  • Common Subjects
  • Principles of Management
  • Indian Economy
  • Financial Accounting
  • Advanced Financial Accounting
  • Statistics
  • Managerial Economics
  • Corporate Accounting
  • Advanced Corporate Accounting
  • Legal Systems of Business
  • Practical Auditing
  • Business Taxation
  • Entrepreneurship Development and Small Business Management
  • Banking Systems and Financial Services
  • Elements of Cost Accounting
  • Management Accounting

HOW

Practical Approach
  • Practical Components
  • Ad appreciation and designing
  • Marketing Campaign planning
  • Retail App development
  • Retail store designing
  • Case analysis
  • Live projects
  • Magazine creation
  • Brand Personality games
  • Class room seminars
  • Online Hunt
  • Industry – Institute Interface
  • Guest lectures
  • Industrial visits
  • Outbound training
  • Product development workshop

SCOPE

Career path, Internship , Placements & Higher education opportunities
  • Career path
  • Content Marketing
  • Search Engine Optimisation
  • Email Marketing
  • Social Media Marketing
  • Mobile marketing
  • Advertisement copy writing
  • Market research
  • App development
  • Retail marketing
  • Merchandising
  • Branding
  • Internship / Placements
  • Social beat
  • EchoVME
  • Krea eKnowledge
  • Right Pitch Digital Media
  • Ernst &Young
  • Goldman Sachs & many more
  • Higher education options
  • M.Sc Integrated Marketing
  • M.Sc Advertising Management
  • M.A International Business
  • MBA (Marketing)
  • M.A Media Management
  • M.Com

Department events

  • Kotlerz Klan (KK)

Named after the marketing Guru – Philip Kotler, Kotlerz Klan is the department’s annual intramural club activity where students across the three classes of the department compete against each other to win the Overall rolling trophy. Under the clubs’ banner, many events like Quiz, Product design, Market Entry Strategy, Ad Zap, Product revival strategies, Ad campaign planning etc are conducted annually where students get an opportunity to interact with industry professionals.

  • Economic Quiz (EQ)

Economic Quiz is an inter – collegiate quiz competition hosted by the department for students of other colleges in the city. Every year the event plays host to more than 50 top colleges in the city of Chennai.

  • Marketing Conclave

Marketing Conclave is the department’s flagship event. The event plays host to international marketers, national marketers, corporates, academicians, entrepreneurs and students. Interesting topics pertaining to new age marketing trends like Engagement marketing, Value-driven marketing, Innovation marketing, Augmented reality marketing and many more will be will be decoded by top marketers. The event provides a platform for the industry, marketing practitioners, academia and students to share their knowledge and their experiences in marketing.

Exhibitions & Fairs

  • The Market Place – Business on Campus Initiative

‘The Market Place’ is the business on campus initiative undertaken by the students of Marketing Management department as part of their practice school. The Entrepreneurial skills of the students will be put to test with stalls being put up ranging from photo booths, nail art, games and lot of food stalls. This gives the students the opportunity to face the real life circumstances with regard to business and marketing.

  • Marketing Express – On the Marketing Trail

‘Marketing Express’ is an one day thematic marketing exhibition organised by the students of the department. The Marketing Express is held on the same day as the Marketing Conclave, thereby the students get a chance to interact with industry professionals and enhance their career opportunities.

Student journal

  • Publicité

Publicité, the annual student journal of the department is scripted and edited by the students of the department. Every year the journal is released with an interesting marketing theme that highlights the imperativeness of marketing. The themes of the various Publicité edition include – Web advertising, Delight marketing, Customer Relationship Management, Branding, Entertainment Marketing, Social Media Marketing, etc.,

Alumni impressions

Anusha Ghatty

Executive – Strategic Sourcing & Procurement, Beroe Inc

The Department of Marketing Management has nurtured every aspiration of mine in college. Right from  making presentations, coordinating council work, organising events for the department, to managing people, it all fell into place quickly creating for me a remarkable experience all together. However, all this never affected me academically because the department inculcated discipline and taught me to balance academics and extra-curricular work.

Mathanghi Kumar  

Head Chef & Partner, That Madras Place

While selecting a graduate course or college to study one must keep in mind that just academics will not suffice in the real world. It is necessary to pick an institution that will help in bringing out an individual’s talent, skill and also a place that values extracurricular activities just as much as what books and classroom teaching can offer. That is what the Department of Marketing Management does. The department has the most dynamic curriculum that focuses on innovative practical components that imparts the skills of taking up marketing as a career.

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