(044)2833 0262   mopvaishnav@mopvc.edu.in

B.Com. (Marketing Management)

About the Department

The Department of Commerce (Marketing Management) strives to instill the importance of marketing in the corporate world to its students by offering core marketing papers. The department focuses to contribute to the students’ learning process through a rigorous and dynamic curriculum that highlights innovation, resourcefulness, technical competence, critical thinking and strategic marketing techniques through experiential and student centric teaching approach.

The Department’s 3 Stage Approach

WHAT

Rigorous Curriculum
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    Specialization Subjects

    *Creative Advertising

    *Digital Marketing

    *Brand Management

    *International Marketing

    *Services Marketing

    *Marketing Research & Consumer Behaviour

    *Integrated Marketing    Communications

    *Retail Marketing

    *Sales & Distribution Management

    *Rural Marketing

    *Sports Marketing

    Common Subjects with the School of Business

    *Principles of Management

    *Marketing Management

    *Financial Accounting

    *Advanced Financial Accounting

    *Statistics

    *Managerial Economics

    *Corporate Accounting

    *Legal Systems of Business

    *Business Taxation

    *Entrepreneurship Development      and Small Business Management

    *Banking Systems and Financial Services

    *Elements of Cost Accounting

    *Elements of Management Accounting

HOW

Practical Approach
  • Practical Components *Ad appreciation and designing*Marketing Campaign planning*Retail App development*Retail store designing*Case analysis*Live projects*Magazine creation*Brand Personality games*Class room seminars*Online Hunt Industry – Institute Interface*International & National level Summits*Annual Workshop Series*Guest Lectures*Industrial Visits*Outbound Training*Product Development WorkshopInternship*Social Beat*EchoVME*Krea eKnowledge*Right Pitch Digital Media*Ernst &Young*Goldman Sachs & many more

SCOPE

Career path & Higher education opportunities
  •  Career path

    *Content Marketing

    *Search Engine Optimisation

    * Marketing Automation

    *Social Media Marketing

    *Mobile Marketing

    *Big Data Analytics

    *Digital Media Marketing

    *Artificial Intelligence Marketing

    *Advertisement copywriting

    *Market research

    *App development

    *Retail marketing

    *Merchandising

    *Branding 

    Higher education options

    *M.Sc Integrated Marketing

    *M.Sc Advertising Management

    *M.A International Business

    *MBA (Marketing)

    *M.A Media Management

    * M.Com

     

    Certificate & Diploma  Courses

    *Digital Marketing

    *Customer Relationship Management

    *Big Data Management

    *Website Designing

    *Visual Merchandising

    *Data Analytics

    *Public Relations

    *Logistics & Supply Chain Management

Department Highlights

  • Marketing Conclave

Marketing Conclave is the department’s flagship event. The event plays host to international marketers, national marketers, corporates, academicians, entrepreneurs and students. Interesting topics pertaining to new age marketing trends like Engagement Marketing, Value-driven marketing, Innovation marketing, Augmented Reality Marketing and many more will be will be decoded by top marketers. The event provides a platform for the industry, marketing practitioners, academia and students to share their knowledge and their experiences in marketing.

  • Kotlerz Klan

Named after the marketing Guru – Philip Kotler, Kotlerz Klan is the department’s annual intramural club activity where students across the three classes of the department compete against each other to win the Overall rolling trophy. Under the clubs’ banner, many events like Quiz, Product Design, Market Entry Strategy, Ad Zap, Product revival strategies, Ad campaign planning etc are conducted annually where students get an opportunity to interact with industry professionals.

  • Engage

The department conducts a series of guest lectures and workshops under the banner of Engage. Off beat topics in marketing like Artificial Intelligence Marketing, Food Marketing and Marketing Automation are covered under Engage. In an academic year more than ten lectures are conducted.

Exhibitions & Fairs

  • The Market Place – Business on Campus Initiative

‘The Market Place’ is the business on campus initiative undertaken by the students of Marketing Management department as part of their practice school. The Entrepreneurial skills of the students will be put to test with stalls being put up ranging from photo booths, nail art, games and lot of food stalls. This gives the students the opportunity to face the real life circumstances with regard to business and marketing.

  • Marketing Express – On the Marketing Trail

‘Marketing Express’ is an one day thematic marketing exhibition organised by the students of the department. The Marketing Express is held on the same day as the Marketing Conclave, thereby the students get a chance to interact with industry professionals and enhance their career opportunities.

Student journal

  • Publicité

Publicité, the annual student journal of the department is scripted and edited by the students of the department. Every year the journal is released with an interesting marketing theme that highlights the imperativeness of marketing. The themes of the various Publicité edition include – Web advertising, Delight marketing, Customer Relationship Management, Branding, Entertainment Marketing, Social Media Marketing, etc.,

  • Scholar

‘Scholar – The Book of Abstracts’ is a compilation of all the abstracts of the research projects undertaken for the core paper ‘Marketing Research and Consumer Behavior’. The Book of Abstracts is completely compiled by the student research co-coordinators.

Photo Gallery

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Alumni impressions

  • Batch of 2015 – 2018

Than the joy of being a graduate, it was the fear of stepping into the real world. Than the sense of achievement there was the grief of leaving everything behind. The three years of joy passed within a jiffy and now everything feels like a maze to go up. All thanks to the amazing team of faculty who gave us a comfortable environment for growth. All the credits for what we are today goes to them.  Lots of love from the bottom of our hearts. No matter what we would always look upto them and would be thankful for what they have made us today. The Department of Marketing Management would always be one of the best chapters of our life, got better friends, met thousands of people, unleashed unknown talents….. many ups and downs, but at the end of the day all what matters is the experience and the happy ending.

Anusha Ghatty

Executive – Strategic Sourcing & Procurement, Beroe Inc

The Department of Marketing Management has nurtured every aspiration of mine in college. Right from  making presentations, coordinating council work, organising events for the department, to managing people, it all fell into place quickly creating for me a remarkable experience all together. However, all this never affected me academically because the department inculcated discipline and taught me to balance academics and extra-curricular work.

Mathanghi Kumar

Head Chef & Partner, That Madras Place

While selecting a graduate course or college to study one must keep in mind that just academics will not suffice in the real world. It is necessary to pick an institution that will help in bringing out an individual’s talent, skill and also a place that values extracurricular activities just as much as what books and classroom teaching can offer. That is what the Department of Marketing Management does. The department has the most dynamic curriculum that focuses on innovative practical components that imparts the skills of taking up marketing as a career.

While selecting a graduate course or college to study one must keep in mind that just academics will not suffice in the real world. It is necessary to pick an institution that will help in bringing out an individual’s talent, skill and also a place that values extracurricular activities just as much as what books and classroom teaching can offer. That is what the Department of Marketing Management does. The department has the most dynamic curriculum that focuses on innovative practical components that imparts the skills of taking up marketing as a career.

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