The uniqueness of this course is an amalgamation of media and management, providing the right mix of media knowledge and management expertise to students. The course provides great emphasis on the realities of media, with a wide range of subjects like Event & Project Management, Human Resources Management, Marketing and Media Relations Management, Customer Relationship, Media Planning, as well as Public Relations and Advertising Campaigns covering media business and management techniques. This facilitates them to occupy managerial positions in the Media industry. The course provides a one month internship at the end of the first year and a three month internship during the fourth semester.
|CORE I||BUSINESS OF MEDIA|
|CORE II||BASICS OF MANAGEMENT|
|CORE III||PUBLIC RELATIONS|
|CORE IV||ORGANIZATIONAL COMMUNICATION|
|ELECTIVE I||EVENT AND PROJECT MANAGEMENT|
|ELECTIVE II||MEDIA ORGANIZATION & MANAGEMENT|
|CORE V||APPROACHES TO HUMAN RESOURCES MANAGEMENT|
|CORE VI||MEDIA POLICY AND REGULATION|
|CORE VIII||MEDIA RELATIONS MANAGEMENT|
|ELECTIVE III||ADVERTISING CAMPAIGN|
|ELECTIVE IV||MEDIA PLANNING|
|CORE IX||COMMUNICATION RESEARCH METHODS|
|CORE X||CUSTOMER RELATIONSHIP MANAGEMENT|
|CORE XI||CRISIS MANAGEMENT|
|CORE XII||PUBLIC RELATIONS CAMPAIGN|
|CORE XIII||BRAND MANAGEMENT|
|ELECTIVE V||BASICS OF MARKETING MANAGEMENT|
|ELECTIVE VI||SUMMER PROJECT|
|ELECTIVE VII||CELEBRITY MANAGEMENT|
Experts from the field are invited to speak to the students in all areas related to their course. Some of the recent lectures were as follows:-
- “Social Media Tools” by Manoj Prabakar, Web Head, Pudhiya Thalaimurai, Chennai.
“Event Planning” by Mr. KJ, Business Head, BEEP, Chennai.
- “Media Market and the Indian Media Scenario” by Rajkumar Tennyson, National Sales Head, Thanthi TV, Chennai
- “Latest Digital and Social Media Strategies” by Kiruba Shankar, CEO, Business Blogging, Pvt.Ltd, Chennai.
- “Marketing and Advertising” by Sushma Raghavan, Founder & Director, Ampersand Advertising, Chennai
- “PR and Media Relations” by Nina Justin, 2020 MSL.
Other than the subjects mentioned above, the following practical aspects of the course are conducted on a semester basis. A unique feature is that all their campaigns are LIVE and they work for existing brands.
Public Relations Campaigns
Public Relations and campaigning for a noble cause is an important component of the course wherein students organize an event and arrange the budget. Their task starts from the very beginning which includes research, SWOT & PEST analysis, Planning, Execution and finally a Post event analysis of the campaign.
The Internal campaign for “Penn Kalvi”, a very successful marathon in Chennai city, for the cause of the girl child was conducted by the department.
The most recent campaign conducted by the department was on September 7th & 8th, 2018 on “Checkmate-A move to conquer PCOD” in collaboration with PCOS 360.
Day 1, Workshop for awareness of the condition and clarification of doubts surrounding this disorder.
Day 2, Panel Discussion & Medical screening camp by Medilabs, Chennai conducted for city college students.
The resource persons included Dr. Sathvika Ravishankar, PCOS 360 degrees
Miss Vidyullekha Raman, popular comedienne in Tamil and Telugu film industry.
Yoga session, Miss Sruthakeerti Mohanram, and Cross fit and Circuit training workshop, Mrs. Devimeena Sundaram.
Dr. Rekha Naidu, Ayurveda physician.
Mrs. Shiny Surendran, Sports and Preventive nutritionist.
Dr. Prakash, Medilabs
An event called “HAPPINESS IS SHARING” was conducted on September 9th, 2019, where the students planned games and activities for the children affected with HIV Aids and distributed gifts and prizes at Prathyasha – Home of Hope, situated at Avadi.
This is an interesting paper where the girls have to choose a Corporate and its competitor and do Media Mapping and Tracking to find out how much media coverage is being envisioned by the company and the nuances of budgeting for it. Some of the Corporates studied have been Netflix, Myntra, Aachi Masala, Dominos, etc. just to name a few.
The students have to do a LIVE campaign, wherein they target start-up companies and promote them in the market. Their work includes doing a Situation analysis, Competitor analysis, Target analysis and Product analysis. They also do a Creative & Media Strategy and do the promotions on all the media. The students have had rave reviews from the start-up companies which have included new clothing, jewellery, food and other lifestyle brands.
Social Media Management:
Here, once again students are taught the nuances of marketing and promoting companies online. Their main objectives include critically assessing and evaluating Search Engine Optimization of the brand, and improving its visibility and reach. They work with LIVE brands.
The department students have been placed well. They have been placed as Event Managers, Account Executives, Public Relations Officers, Content Producers, Lead Corporate Communication & Brand Executives, Marketing And Corporate Communication Executives, Publishing Consultants and Digital Marketers to name a few.
The various companies in which they have been placed include Lowe Lintas, The Hindu, Mindshare Pvt. Ltd., Sun Network, Vijay TV, to name a few. A few of them have also been entrepreneurs and started their own Event management companies.