B.B.A. (Shift I & II)

Department of Business Administration

One of the pioneer departments of our college, the Under Graduate Department of Business Administration was established in the year 1992 (Shift I).The course was also started in the Second shift in the year 2015.

We believe in

‘And unconditional courage to dream,

A never ending thirst for knowledge,

A true passion to excel,

A strong conviction to break free,

A clear vision to build,

A lasting desire to achieve,

A firm commitment to inspire’

The B.B.A course was rated the ‘Top 10 Best B.B.A Programmes in the Country’ by the India Today – AC Nielsen Survey (featured in June 18, 2012 India Today Magazine).

COURSE CURRICULUM

The course curriculum for students admitted during the year 2017-18 is as follows:

Foundation Courses

English I&II
Language I&II

Core courses and Allied courses

Financial Accounting (with Accounting Software I)
Principles of Management
Business Statistics and Operation Research
Business Environment
Marketing Management
Managerial Economics
Organisational Behaviour
Cost and Management Accounting
Entrepreneurial Development and Small Business Management
Management Information Systems
Research Methods in Business
Human Resource Management
Production Management
Advertising and Brand Management
Financial Management
Business Regulatory Framework-I & II
Introduction to E-Commerce
Retail Management
Business Policy and Strategic Management
Project

Electives

Quantitative Aptitude
Tax and Investment Planning

It is proposed to introduce the following specializations for the candidates to be admitted during the academic year 2018-19.

Shift I		Shift II
Business Analytics	Marketing Management	Entrepreneurship Development	Human Resource Management
Advanced Data Management	Logistics and Supply Chain Management	History of Business	Talent Management
Introduction to Data Analysis	Marketing for the Digital Economy	Small and Family Business Management	Organizational Development

PEDAGOGY & ACTIVITIES OF THE DEPARTMENT

Teaching Methodology

The teaching methodology of the department ensures that the students are exposed to a holistic educational experience in an active and dynamic learning environment giving them the opportunity to identify & realise their potential and to achieve excellence.

Some of the pedagogical initiatives of the department include:

Management games – It involves the practical application of theoretical concepts/subjects in the form of thought inciting and motivating games like quizzes, puzzles and advertisement designing etc.
Management Stories – The often told stories from epics like Mahabharata, Ramayana, Panchatantra are reiterated in the class environment and linked with principles of management and lessons learnt from them.
Book Review – Students are encouraged to read self improvement books, biographies, success factors in business etc. so as to inculcate the best leadership practices.
Film Appreciation – Visualisation has a great impact on learning. The students improve their business acumen by viewing and analyzing films on biographies of business legends, popular feature films that have management-related messages.
Scrap book – A compilation of related real time information helps the students to stay updated with the current business scenarios.
Audio- Video Cognitive Correlation Test – An audio/video presentation is made based upon which students are required to take up an MCQ test.
Open-Source Technology – Students are encouraged to use Open-Source technologies to create classroom activities that enhance their conceptual learning.

CLUB ACTIVITIES

The co-curricular activities and competitions for students are organised under the aegis of the Department Clubs. The Department has 2 Student Clubs – Drucker’s Progeny (Shift-I) and Mercatus (Shift – II). The Department Club trains the students to inculcate leadership qualities by providing the office bearers a chance to conceive and execute various events like Guest lectures, Workshops, Seminars and Symposia.

The Department also organizes Competitions at an Intra Mural and Intercollegiate levels. These events are designed to enhance the Skill-set of the students and prepare them for Corporate Careers. Some of the Competitions include

Crisis Management
Mime
Auctions
Business Quiz
Potpourri.
Stress Interview
B-Plan Writing
Product Packaging
Elevator Pitch
Jingle Making
Market your Product
Event Management
Code Breaker
Web Designing
App Marketing

At the Intercollegiate Competitions conducted in the year 2018, a total of 125 students from 15 colleges participated in the competitions and the overall trophy was bagged by Madras Christian College.

JOURNAL

The Department publishes two student journals annually – ‘M-Power’ – Shift I and ‘Business Insights’ – Shift II. These Journals act as a medium to develop the journalistic and research skills of the students. The Themes for the year 2017-18 are ‘New Age Entrepreneurship’ (M-Power, Vol. 17) and The Global Mindset’ (Business Insights, Vol.1).

ANNUAL NATIONAL LEVEL STUDENT PAPER PRESENTATION COMPETITIONS

In order to inculcate a culture of research and to develop the presentation skills of the students, the department organises Annual National Level Student Paper Presentation Competition. This is the flagship event of the department and witnesses a participation of a large number of teams from top-notch colleges. The winners are selected by an eminent panel of judges comprising academicians, researchers, entrepreneurs, industry representatives and trainers. The theme for the year 2018 was ‘The New Age Entrepreneurship’. Attractive cash prizes are awarded to the winners and the winning team for 2018 was bagged by Mount Carmel College, Bangalore.

GUEST LECTURES AND WORKSHOPS

In order to supplement the curriculum and to provide real time exposure, the department organizes several Guest lectures and Workshops every semester. Academic experts and Industry professionals are invited to address the students on the latest trends in business.

PRACTICE SCHOOL

An ounce of practice is worth more than tons of teaching. The students of the department get a hands-on experience through practice school in the following areas.

Marketing Management

Space Marketing for the department Journal
Concept Marketing for seminars and workshops

Entrepreneurship Development

Business on Campus
One-Day Business

FIELD VISITS

As a part of the curriculum in the course on ‘Production Management’, the students are taken on a field trip to a production unit to enable them to witness the real time production systems and material handling procedures. In February 2018, the students visited TI Diamond Chain, Ambattur.

RESEARCH

The research skills of the students are developed in the following ways:

Core Course on Research Methods for Business offered for all students.
Students are encouraged to undertake survey based internships in corporate organisations
Students of B.B.A have to take up research based industry projects in the final semester in any of the functional areas of management- HR, Marketing, Production, Systems, etc.
Thrust areas of student research include

Marketing research and consumer behaviour
Human Resource Management
Retailing
Advertising and Branding
Socio-economic issues

COMMUNITY SERVICE

The department is committed to the cause of creating a sense of social responsibility among its students. The students are encouraged to undertake several outreach and community development programmes. Between the years 2009-2016, the students undertook a community service project to promote awareness about emergency response procedures and victim care during the golden hour.

During the year 2017-18, the department launched ‘Kaushal Dhan’, a project to impart entrepreneurial and vocational skills training to the under privileged. During the year, 12 vocational skill training workshops were organized for 169 beneficiaries (parents of students of adopted schools, The Chennai High-school, Koturpuram and M.O.P Primary School, Triplicane).

ACHIEVEMENTS OF THE DEPARTMENT

ACADEMIC RESULTS – The department has recorded 100% Pass during the last three batches (2012-15 onwards)

FACULTY PROFILE

S.NO	NAME	QUALIFICATION	DESIGNATION	AREA OF SPECIALISATION	NO.OF RESEARCH PUBLICATIONS
1	Dr Lalitha Balakrishnan	M.Com., M.Phil., M.B.A., Ph.D.	Principal	Financial Accounting, Working Capital Management, Strategic Management	33
2	Dr.Uthira.D	M.Com.,M.Phil.,M.B.A.,Ph.D.	Vice Principal and Director M.B.A	Accounting, Finance, Marketing	13
3	Dr.Archna Prasad	M.Com.,M.B.A., Ph.D.	Dean (Students) and Head B.B.A (S-I)	Accounting, HRM, Law	6
4	Ms. Gitanjali S.Jindger	M.Com.,M.B.A.,M.Phil.	Associate Professor & Head – B.Com (A&F) S-I	Accounting, Law, Finance and Management	3
5	Ms.V.Sudha	M.Com.,M.Phil.	Associate Professor and Head- B.Com(CS)	Accounting and Finance	13
6	Dr.M.Vijayalakshmi	M.B.A.,Ph.D.	Assistant Professor and Head-B.B.A(S-II)	Marketing & Human Resource	7 publications One book – Co author
7	Dr.K.Sindhu	M.Com.,M.phil., Ph.D.	Associate Professor and Head – B.Com Honours	Accounting, Law and Banking	10
8	Dr.C.S Srividya Prathiba	M.Com.,M.B.A.,M.Phil.,Ph.D.	Associate Professor & Head – B.Com (A&F) S-II	Organizational Behaviour	16
9	Dr.Nisha.U	M.Com.,MBA., Ph.D.	Assistant Professor and Head – B.Com (MM)	Marketing Communication, Consumer Behaviour Marketing Research, Advertising, Retail Marketing and Services Marketing.	22
10	Ms.Ramya Raman	M.B.A.	Assistant Professor and Head – M.B.A	Human Resource and Marketing	6
11	Dr.D.S Latha	M.B.A., M.Phil., Ph.D.	Assistant Professor and Head – M.A.(HRM)	Labour Legislation, Personnel Management, Work Place Counselling, HRM	6
12	Dr.R.A Rabika Begum	M.Com.,M.Phil.,M.B.A.,Ph.D., ACS	Associate Professor	Corporate Accounting, Income Tax Law & Practice, Commercial & Industrial Law	6
13	Ms.Vijayalakshmi Sailapathi	M.Com., M.B.A., M.Phil.,	Assistant Professor	Finance & Entrepreneurship	2
14	Ms.Sangeetha Manoj	M.B.A.	Assistant Professor	Entrepreneurship, Strategic Management, Business Regulatory Framework	4
15	Dr.M.Hemalatha	M.Com.,M.Phil., Ph.D.	Assistant Professor	Accounting & Finance, Management Indirect Taxation	4
16	Ms.S.Sasikala Devi	M.Com.,M.phil.,M.B.A.,	Assistant Professor	Income Tax, Cost Accounting, Management Accounting and Business Laws	3
17	Ms. Gowri S	M.Com.,M.Phil.	Assistant Professor	Indirect Taxation, Industrial Laws and Auditing	–
18	Ms.Aditi A.Samant	M.B.A., M.A(H.R).	Assistant Professor	Marketing, Operations Management	1
19	Ms.N.Krupa	M.B.A., M.Com.	Assistant Professor	Accounts & Business Law
20	Ms.K.J.Rachel	M.Com.,MBA.	Assistant Professor	Marketing, Management, Law	2
21	Dr.U.Kavitha	M.Com.,Ph.D.	Associate Professor	Business Law, Banking Law & practice, Cost Accounting and Income Tax
22	Dr.E.Nirupama	M.Com.,M.Phil.,M.B.A.,Ph.D.	Associate Professor	Finance, Financial Management, Security Analysis & Portfolio Management	12
23	Dr. Sumangala Devi K.C	M.Com.,M.Phil.,M.B.A., Ph.D.	Associate Professor	Accountancy and Law	10
24	Dr. Chitra Dey	M.B.A.,Ph.D.	Assistant Professor	Organizational behavior, Business Policy Management	4
25	Dr.Priyanka Sharma	M.B.A., M.Com.,Ph.D.	Assistant Professor	Finance, Accounts, Marketing	8
26	Ms.Lakshmi Ganesh	M.Com.	Assistant Professor	Accounts, Taxation
27	Dr.S.Kavin Mary	M.B.A., M.Phil., Ph.D.	Assistant Professor	Behavioural Science in Management	3
28	Dr.Shakila P	M.Com.,MBA., M.Phil., Ph.D.	Assistant Professor	Business Finance & Human Resource Management	15
29	Ms.Nishkala.S	M.Com;M.Phil	Assistant Professor	Accounting , Finance
30	Ms.Pavitra .M.Davey	M.Com.,	Assistant Professor	Marketing	2
31	Dr.Madhumathy M	MFC.,M.Phil., Ph.D.	Assistant Professor	Finance & Taxation	9
32	Ms.Shamili S	M.Com.,	Assistant Professor	Accounting , Finance
33	Ms.Shyamala Krishnamurthy	M.B.A.	Assistant Professor	Strategic Management and Entrepreneurship Development
34	Ms.G.Vinodhini	M.B.A.	Assistant Professor	Marketing & Human Resource Management
35	Ms. Ramya Venkat	M.M.S (Hons)	Assistant Professor	Marketing and Finance
36	Ms.V.S Neela	M.Com. C.A(Inter)	Assistant Professor	Advanced corporate Accounting, Financial Management, Auditing and Assurance, Cost accounting and Financial Services
37	Ms.M.Abinaya	M.Com.	Assistant Professor	Entrepreneurship, Supply chain Management, Change Management
38	Ms.Vaishnavi C.S.D	M.Com.	Assistant Professor	Accounting &Finance, Financial Management, Costing , Economics and Business Law
39	Ms.M.Nisha	M.Com.,M.Phil.,B.Ed.	Assistant Professor	Entrepreneurship, Retail Marketing, Advertising and Brand Management
40	Ms.Elisha Abraham	M.com.	Assistant Professor	Accounting, Entrepreneurship and Retail Marketing
41	C. Nandhini	M.Com., ICWA (INTER)	Assistant Professor	Finance, Accounts, Costing, Taxation

PLACEMENTS

The prominent recruiters for the department are

Ernst & Young LLP
The Royal Bank of Scotland
Procon
Venture Intelligence
Tata Consultancy Services Ltd.
Tech Mahindra
Mc Kinsey & Company
Scope International Pvt. Ltd.
Goldman Sachs Services Ltd.
Cognizant Technology Solutions
Wipro technologies
Standard Chartered Bank
Citi Bank
Reach Management Consultant
Ford Ltd.
Adgear

ALUMNI

The department has amongst its alumnus more than 100 successful entrepreneurs. Besides, several alumni hold prominent positions in diverse fields.

NAME	BATCH	CURRENT DESIGNATION
Vinitra Srinivasan	2003-06	Director-Operations, NVS MACS Pvt. Ltd.
Mohammed Sujeetha	2004-07	IPS Officer
Smruthi Rajagopalan	2005-08	Brand Manager, L’Oreal India Pvt. Ltd.
Trisha Shetty Hareesh	2008-11	Lawyer
Nitya Vasudevan	2007-10	Manager, Finance, Cholamandalam Investment and Finance Ltd.
Vishaka Gopinath	2010-2013	Co-Founder, Social Monks
Riddhi.R.Kalra	2014-17	IIM Trichy

ALUMNI SPEAK

VINITHRA SRINIVASAN (2006-2009)

Director-Operations, NVS MACS Pvt. Ltd.

I’ve had a great experience at MOP where I discovered and gained many of my skills. The several opportunities offered by the college allow for multi-faceted development, which have been very useful and a lot of fun. The college nurtures intrapreneurs and entrepreneurs, equipping each girl graduating from this college with independence and confidence. I have witnessed this not only as a student but also as a member of the Board of Studies (2013- 2015).

ANANDHI R V (2005-2008)

Business Management Analyst- The World Bank

It was through their campus recruitment drive, that I had the opportunity to apply at the World Bank Group in Chennai. M.O.P was and is relatively new when compared to many of other institutions in Chennai. However it stands strong and always delivers excellent candidates for hiring companies.

The quality of education provided at M.O.P is holistic. The principal and faculty members stand as a role model to show how smart, strong and independent women should be. The focus has never been to get top scores but to identify what we love to do. MOP encourages women to become entrepreneurs and provides many opportunities for students to explore. Be it sports, radio jockeying or designing, our college is always open to new ideas and is ready to assists us to become successful in our chosen path.

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